Rascasse Audience Intelligence

Hulu Audience Demographics in United States

Hulu has an estimated audience of 16.8M people in United States.

#9among TV / music streaming in United States#25among TV channels in United States#132in Movies & TV

The average Hulu fan in United States is 40.0 years old, balanced, and lives primarily in California.

By number of fans, Hulu ranks #9 among the 75 objects in TV / music streaming in United States — 23.9× the group median.

Its fans are 3.0 years older than the group average of 37.0.

Women make up 53.9% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 74 objects in TV / music streaming, Hulu fans stand out for their interest in Vestibular, Exame Nacional do Ensino Médio and Faculty (division).

Most fans live in California, Texas, New York.

Top affinities include Vestibular, Exame Nacional do Ensino Médio, Faculty (division), with strongest over-indexing on Vestibular (2.34× the country average).

Demographically, the Hulu audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

The typical Hulu fan in United States is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Vestibular.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.8M
in United States
Gender
53.9%♀
46.1% male
Age
40.0
average years
Country rank
#2010
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Hulu

53.9% are female, 46.1% are male, average age 40.0.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Hulu audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.0
Estimated audience size16.8M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hulu audience in United States
Age bracketShare%
16-2420%
25-3419%
35-4420%
45-5420%
55+20%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Hulu audience comes from United States.

Worldwide audience distribution share by country for Hulu
CountryShare
United States48.9%
Japan9.5%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hulu fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.26×
02Maine~80K1.18×
03Mississippi~200K1.16×
04Oklahoma~200K1.14×
05Arkansas~200K1.14×
06North Dakota~40K1.14×
07Montana~60K1.13×
08Alaska~40K1.13×
09Kentucky~200K1.10×
10West Virginia~100K1.10×
11Louisiana~300K1.08×
12Oregon~200K1.08×
13New Hampshire~70K1.07×
14Idaho~100K1.06×
15Tennessee~400K1.05×
16Nebraska~100K1.05×
17Kansas~200K1.04×
18Alabama~300K1.03×
19Iowa~200K1.03×
20New Mexico~100K1.03×
21Rhode Island~60K1.03×
22South Dakota~50K1.03×
23Michigan~500K1.01×
24Indiana~300K1.01×
25Missouri~300K1.01×
26Connecticut~200K1.01×
27Massachusetts~300K0.99×
28Colorado~300K0.99×
29Wisconsin~300K0.97×
30Ohio~600K0.96×
31North Carolina~500K0.96×
32South Carolina~300K0.96×
33Pennsylvania~600K0.95×
34Washington~400K0.95×
35Utah~200K0.95×
36Georgia~500K0.94×
37Minnesota~300K0.93×
38Texas~1M0.92×
39New York~900K0.92×
40Illinois~600K0.92×
41Arizona~400K0.92×
42California~2M0.91×
43Delaware~50K0.91×
44Maryland~300K0.89×
45Virginia~400K0.88×
46Hawaii~60K0.86×
47Nevada~100K0.85×
48Washington, District of Columbia~30K0.83×
49New Jersey~400K0.82×
50Florida~900K0.81×
Fig. 06

Affinity by region

Affinity by region — Hulu, United States
0.81×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hulu audience vs. the country average
#·InterestCategoryAffinity×
01VestibularHealth2.34×
02Exame Nacional do Ensino MédioBusiness & Career2.28×
03Faculty (division)Business & Career2.13×
04R&B/SoulTopic1.98×
05GitHubInternet & Social Media1.91×
06Ronnie ColemanSports1.86×
07MySQLTechnology & Electronics1.85×
08HTMLTechnology & Electronics1.73×
09HBO (Asia)Movies & TV1.70×
10Node.jsTechnology & Electronics1.68×
11PHPTechnology & Electronics1.65×
12Me Before YouMovies & TV1.64×
13Alexander SkarsgårdMovies & TV1.63×
14MyFitnessPalSports1.61×
15Isabel MarantFashion & Accessoires1.58×
16Penn Station (restaurant)Food & Beverages1.56×
17NHL (video game series)Games1.54×
18Joe FlaccoSports1.52×
19Java (programming language)Technology & Electronics1.52×
20ESPN2Sports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hulu audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hulu audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.05×
Pet OwnershipJOY1.05×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hulu audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
CreativityOPEN0.88×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hulu over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hulu-16381” · Methodology