Rascasse Audience Intelligence

Ram Trucks Target Market in United States

Ram Trucks has an estimated audience of 7.8M people in United States.

#2among Commercial vehicles in United States
#495among brands in United States#183in Cars & Mobility

The average Ram Trucks fan in United States is 39.4 years old, more male, and lives primarily in California.

By number of fans, Ram Trucks ranks #2 among the 48 objects in Commercial vehicles in United States — 221.0× the group median.

Its fans are 1.5 years younger than the group average of 40.9.

Compared with the other 47 objects in Commercial vehicles, Ram Trucks fans stand out for their interest in Chevy Trucks, Lifted Trucks and Toyota Tundra.

Most fans live in California, Texas, Florida.

Top affinities include Chevy Trucks, Lifted Trucks, Toyota Tundra, with strongest over-indexing on Chevy Trucks (11.61× the country average).

Demographically, the Ram Trucks audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Ram Trucks fan in United States is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Chevy Trucks.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.8M
in United States
Gender
20.4%♀
79.6% male
Age
39.4
average years
Country rank
#4477
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ram Trucks

20.4% are female, 79.6% are male, average age 39.4.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Ram Trucks audience in United States
MetricValue
Female20.4%
Male79.6%
Average age39.4
Estimated audience size7.8M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Ram Trucks audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4418%
45-5419%
55+21%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Ram Trucks audience comes from United States.

Worldwide audience distribution share by country for Ram Trucks
CountryShare
United States74.0%
Canada10.1%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ram Trucks customers by region in United States
#RegionReachAffinity×
01Wyoming~40K2.77×
02North Dakota~30K1.51×
03Montana~30K1.33×
04West Virginia~50K1.30×
05Alaska~20K1.30×
06South Dakota~30K1.28×
07Louisiana~100K1.25×
08Idaho~50K1.23×
09Arkansas~80K1.19×
10Michigan~300K1.17×
11Vermont~20K1.14×
12Wisconsin~200K1.11×
13Maine~40K1.11×
14Nebraska~50K1.10×
15Iowa~80K1.09×
16New Mexico~50K1.08×
17Texas~600K1.07×
18Mississippi~70K1.07×
19Oklahoma~100K1.04×
20Utah~80K1.04×
21Tennessee~200K1.02×
22Alabama~100K1.02×
23New Hampshire~30K1.02×
24Minnesota~100K1.01×
25Kentucky~100K0.99×
26Kansas~70K0.99×
27Missouri~100K0.98×
28Colorado~100K0.97×
29Pennsylvania~300K0.96×
30Arizona~200K0.96×
31South Carolina~100K0.94×
32Indiana~100K0.93×
33Ohio~300K0.91×
34Georgia~200K0.89×
35North Carolina~200K0.87×
36Nevada~70K0.87×
37Florida~400K0.84×
38Washington~100K0.83×
39Oregon~80K0.82×
40Virginia~200K0.81×
41Delaware~20K0.78×
42Illinois~200K0.75×
43California~700K0.72×
44Connecticut~60K0.72×
45Maryland~100K0.67×
46New York~300K0.65×
47New Jersey~100K0.65×
48Hawaii~20K0.65×
49Rhode Island~20K0.62×
50Massachusetts~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Ram Trucks, United States
0.61×1.00×2.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ram Trucks audience vs. the country average
#·InterestCategoryAffinity×
01Chevy TrucksCars & Mobility11.61×
02Lifted TrucksCars & Mobility11.32×
03Toyota TundraCars & Mobility6.89×
04MustangPets & Animals5.67×
05Chevrolet SilveradoCars & Mobility5.59×
06Dodge RamCars & Mobility5.25×
07Discount TireShopping4.25×
08CarGurusCars & Mobility3.31×
09All-terrain vehicleCars & Mobility3.06×
10Muscle carCars & Mobility3.04×
11O'Reilly Auto PartsCars & Mobility3.03×
12Advance Auto PartsCars & Mobility3.03×
13EngineCars & Mobility3.00×
14AutoZoneCars & Mobility2.86×
15WheelCars & Mobility2.44×
16Motor vehicleCars & Mobility2.18×
17Eastern Time ZonePolitics & Society2.09×
18SUVsCars & Mobility1.86×
19CleverMusic & Radio1.65×
20TransportCars & Mobility1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ram Trucks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ram Trucks audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Need for SecurityCONSERVATISM1.48×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ram Trucks audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Quality AwarenessPREMIUM0.83×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ram Trucks over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ram-trucks-43951” · Methodology