Rascasse Audience Intelligence

Jaws Viewer Demographics in United States

Jaws has an estimated audience of 985K people in United States.

#2100among movies & series in United States#4592in Movies & TV

The average Jaws fan in United States is 30.6 years old, balanced, and lives primarily in California.

Interest is seasonal: June, July and August account for 44% of the year's searches, December is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Indiana Jones (franchise), Pulp Fiction, The Sopranos, with strongest over-indexing on Indiana Jones (franchise) (128.57× the country average).

Demographically, the Jaws audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Patriotism.

The typical Jaws fan in United States is balanced, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Indiana Jones (franchise).

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
985K
in United States
Gender
46.1%♀
53.9% male
Age
30.6
average years
Country rank
#24704
among all objects in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Jaws viewers

46.1% are female, 53.9% are male, average age 30.6.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Jaws audience in United States
MetricValue
Female46.1%
Male53.9%
Average age30.6
Estimated audience size985K
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Jaws audience in United States
Age bracketShare%
16-2450%
25-3419%
35-4412%
45-5412%
55+8%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Jaws audience comes from United States.

Worldwide audience distribution share by country for Jaws
CountryShare
United States41.2%
United Kingdom11.5%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jaws fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.64×
02Rhode Island~5K1.46×
03New Hampshire~5K1.34×
04Maine~5K1.33×
05Alabama~20K1.26×
06Hawaii~5K1.18×
07New Jersey~30K1.16×
08Pennsylvania~40K1.14×
09Florida~70K1.12×
10Nevada~10K1.10×
11Vermont~2K1.05×
12Ohio~40K1.04×
13South Carolina~20K1.04×
14Kentucky~10K1.04×
15West Virginia~5K1.03×
16Delaware~3K1.03×
17North Carolina~30K1.02×
18New York~60K1.01×
19Arizona~20K1.00×
20Missouri~20K1.00×
21California~100K0.99×
22Minnesota~20K0.99×
23Oregon~10K0.99×
24Alaska~2K0.99×
25Virginia~20K0.97×
26Tennessee~20K0.97×
27Indiana~20K0.97×
28Washington~20K0.96×
29Michigan~30K0.95×
30Colorado~20K0.95×
31Utah~9K0.95×
32Idaho~5K0.94×
33Wisconsin~20K0.93×
34Arkansas~8K0.93×
35Illinois~30K0.91×
36Georgia~30K0.91×
37Maryland~20K0.91×
38Oklahoma~10K0.91×
39Iowa~9K0.91×
40Texas~60K0.90×
41Louisiana~10K0.90×
42Montana~3K0.90×
43Kansas~8K0.89×
44Nebraska~5K0.87×
45North Dakota~2K0.87×
46New Mexico~5K0.83×
47Washington, District of Columbia~2K0.83×
48Mississippi~7K0.80×
49South Dakota~2K0.80×
50Connecticut~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Jaws, United States
0.73×1.00×1.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jaws audience vs. the country average
#·InterestCategoryAffinity×
01Indiana Jones (franchise)Movies & TV128.57×
02Pulp FictionMovies & TV100.29×
03The SopranosMovies & TV49.23×
04Scarface (1983 film)Movies & TV49.23×
05Peaky Blinders (TV series)Movies & TV46.89×
06Political satireLiterature40.77×
07John Wick 2Movies & TV20.00×
08Michael SheenMovies & TV18.98×
09Boardwalk EmpireMovies & TV18.18×
10BoJack HorsemanMovies & TV17.33×
11AtheismPolitics & Society13.97×
12Al PacinoMovies & TV13.79×
13The DepartedMovies & TV13.64×
14Marlon BrandoMovies & TV13.08×
15Danish designHome & Garden10.53×
16Bob's BurgersMovies & TV10.10×
17Sex and the CityMovies & TV10.08×
18Diane KeatonMovies & TV9.82×
19Kate BeckinsaleMovies & TV8.55×
20Anne HathawayMovies & TV5.84×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jaws audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jaws audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.79×
PatriotismCONSERVATISM2.47×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jaws audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.73×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jaws over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jaws-214301” · Methodology