Rascasse Audience Intelligence

Ted Lasso Viewer Demographics in Germany

Ted Lasso has an estimated audience of 1.6M people in Germany.

#76among TV series in Germany
#156among movies & series in Germany
#499in Movies & TV

The average Ted Lasso fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Ted Lasso ranks #76 among the 4744 objects in TV series in Germany — 0.8× the group median.

Its fans are 3.2 years younger than the group average of 38.8.

Women make up 51.6% of the fan base, 5.9 percentage points fewer than the group average.

Compared with the other 4743 objects in TV series, Ted Lasso fans stand out for their interest in Andy Samberg, Aziz Ansari and Dua Lipa.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Andy Samberg, Aziz Ansari, Dua Lipa, with strongest over-indexing on Andy Samberg (115.98× the country average).

Demographically, the Ted Lasso audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Ted Lasso fan in Germany is balanced, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Andy Samberg.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in Germany
Gender
51.6%♀
48.4% male
Age
35.6
average years
Country rank
#4541
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+296%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ted Lasso viewers

51.6% are female, 48.4% are male, average age 35.6.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Ted Lasso audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age35.6
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Ted Lasso audience in Germany
Age bracketShare%
16-2430%
25-3422%
35-4420%
45-5417%
55+12%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Ted Lasso audience comes from Germany.

Worldwide audience distribution share by country for Ted Lasso
CountryShare
United States38.1%
United Kingdom12.9%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ted Lasso fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.43×
02Hamburg~50K1.37×
03Nordrhein-Westfalen~400K1.22×
04Hessen~100K1.20×
05Bremen~20K1.17×
06Niedersachsen~200K1.07×
07Schleswig-Holstein~60K1.07×
08Bayern~300K1.00×
09Rheinland-Pfalz~80K0.98×
10Baden-Württemberg~200K0.94×
11Brandenburg~40K0.85×
12Saarland~20K0.85×
13Sachsen~60K0.78×
14Mecklenburg-Vorpommern~20K0.76×
15Thüringen~30K0.70×
16Sachsen-Anhalt~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Ted Lasso, Germany
0.68×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ted Lasso audience vs. the country average
#·InterestCategoryAffinity×
01Andy SambergMovies & TV115.98×
02Aziz AnsariMovies & TV101.44×
03Dua LipaMusic & Radio29.17×
04Dax ShepardMovies & TV28.93×
05Kate McKinnonMovies & TV19.28×
06Jamie DornanMovies & TV7.44×
07Sean PennMovies & TV7.39×
08Subcompact carCars & Mobility6.40×
09Broadway theatreTravel & Leisure5.63×
10Cultural heritagePolitics & Society5.41×
11ReggaetonMusic & Radio5.39×
12Robert RedfordMovies & TV4.86×
13Sandra BullockMovies & TV4.53×
14Robin WilliamsMovies & TV4.40×
15Travel BloggerTravel & Leisure4.16×
16Catholic ChurchPolitics & Society3.93×
17DuolingoBusiness & Career3.37×
18Crime fictionLiterature3.22×
19LivemusicMusic & Radio2.38×
20TagesschauMovies & TV1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ted Lasso audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ted Lasso audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
Community OrientationOPEN1.60×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ted Lasso audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
CreativityOPEN0.90×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in Germany

See Ted Lasso audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Ted Lasso over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/ted-lasso-10003547” · Methodology