For marketing, sponsorship & live-entertainment teams
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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRoman Baths (Bath) | 6.7M | 90.5% | 48.1 | 100.0% | Museum |
| 2 | HHamburger Kunsthalle | 2.1M | 92.1% | 40.9 | 55.2% | Museum |
| 3 | SStädel Museum | 2M | 90.3% | 40.0 | 54.8% | Museum |
| 4 | MMuseum of Modern Art | 1.7M | 4.5% | 39.8 | 62.3% | Museum |
| 5 | SSenckenberg Naturmuseum | 1.3M | 97.2% | 40.1 | 53.8% | Museum |
| 6 | NNeue Nationalgalerie | 1.2M | 89.9% | 31.0 | 56.0% | Museum |
| 7 | AAlte Pinakothek | 1.2M | 94.8% | — | — | Museum |
| 8 | PPinakothek der Moderne | 1.2M | 94.4% | 33.7 | 64.8% | Museum |
| 9 | BBritish Museum | 1M | 4.3% | 44.7 | 56.6% | Museum |
| 10 | SSaatchi Gallery | 884k | 3.9% | 37.0 | 63.5% | Museum |
| 11 | DDeutsches Technikmuseum | 871k | 92.7% | 39.5 | 49.5% | Museum |
| 12 | NNeues Museum | 808k | 93.0% | — | — | Museum |
| 13 | MMetropolitan Museum of Art | 765k | 3.1% | 40.7 | 59.1% | Museum |
| 14 | BBode Museum | 749k | 95.8% | — | — | Museum |
| 15 | TTate Modern | 685k | 4.1% | 38.9 | 66.7% | Museum |
| 16 | TTopographie des Terrors | 607k | 86.1% | 43.8 | 55.2% | Museum |
| 17 | GGermanisches Nationalmuseum | 565k | 91.8% | 41.5 | 52.4% | Museum |
| 18 | AAlbertinum | 531k | 90.2% | 41.0 | 57.9% | Museum |
| 19 | GGrünes Gewölbe | 524k | 92.9% | 42.9 | 51.7% | Museum |
| 20 | BBrooklyn Museum | 515k | 6.3% | 43.8 | 71.7% | Museum |
| 21 | MMuseum Brandhorst | 510k | 97.5% | — | — | Museum |
| 22 | WWallraf-Richartz Museum | 474k | 95.8% | — | — | Museum |
| 23 | GGagosian Gallery | 453k | 4.8% | 37.0 | 64.6% | Museum |
| 24 | VVictoria and Albert Museum | 390k | 3.3% | 43.3 | 65.1% | Museum |
| 25 | KKunstsammlung Nordrhein-Westfalen | 357k | 92.8% | 42.8 | 56.6% | Museum |
| 26 | SSprengel Museum | 348k | 95.9% | 37.8 | 52.3% | Museum |
| 27 | NNeue Pinakothek | 345k | 50.2% | 49.7 | 90.2% | Museum |
| 28 | TTerracotta Army | 317k | 37.4% | 51.2 | 63.4% | Museum |
| 29 | FFrieze Art Fair | 298k | 3.7% | 35.3 | 62.4% | Museum |
| 30 | SSS Great Britain | 290k | 10.7% | 48.5 | 62.6% | Museum |
| 31 | SSolomon R. Guggenheim Museum | 289k | 4.2% | 37.1 | 55.5% | Museum |
| 32 | KKunstakademie Düsseldorf | 284k | 35.5% | 46.2 | 57.9% | Museum |
| 33 | AAlamo Mission in San Antonio | 283k | 32.6% | 46.5 | 54.7% | Museum |
| 34 | SSaatchi Art | 281k | 7.0% | 41.3 | 87.5% | Museum |
| 35 | BBucerius Kunst Forum | 278k | 99.0% | — | — | Museum |
| 36 | NNational Portrait Gallery | 275k | 29.8% | 36.6 | 54.8% | Museum |
| 37 | FFlorence Cathedral | 248k | 5.1% | 38.1 | 50.0% | Museum |
| 38 | TTate | 247k | 3.5% | 35.4 | 60.2% | Museum |
| 39 | HHaus der Geschichte | 239k | 85.9% | 41.7 | 50.3% | Museum |
| 40 | KKröller-Müller Museum | 226k | 66.6% | 54.2 | 79.9% | Museum |
| 41 | KKunsthalle Düsseldorf | 225k | 99.0% | — | — | Museum |
| 42 | SScience Museum, London | 221k | 4.4% | 37.2 | 72.8% | Museum |
| 43 | NNational Gallery | 215k | 3.2% | 38.7 | 56.8% | Museum |
| 44 | PPergamon Museum | 181k | 65.1% | — | — | Museum |
| 45 | WWhitney Museum of American Art | 172k | 3.3% | 34.8 | 54.3% | Museum |
| 46 | TTitanic Museum (Branson, Missouri) | 170k | 31.3% | 41.6 | 81.6% | Museum |
| 47 | MMuseum of Asian Art | 168k | 92.7% | 46.3 | 100.0% | Museum |
| 48 | TTitanic museum (Pigeon Forge, Tennessee) | 168k | 30.8% | 41.7 | 84.0% | Museum |
| 49 | RRoyal Academy of Arts | 165k | 2.8% | 40.7 | 63.9% | Museum |
| 50 | BBach Museum | 164k | 86.8% | 41.2 | 52.9% | Museum |
| 51 | LLos Angeles County Museum of Art | 163k | 3.2% | 37.8 | 55.8% | Museum |
| 52 | AAsian Art Museum of San Francisco | 163k | 80.3% | 51.1 | 45.5% | Museum |
| 53 | MMunch Museum | 155k | 29.1% | 48.4 | 72.2% | Museum |
| 54 | JJüdisches Museum | 155k | 96.4% | 44.2 | 56.5% | Museum |
| 55 | VVitra Design Museum | 154k | 10.7% | 41.2 | 64.5% | Museum |
| 56 | NNatural History Museum, London | 146k | 3.3% | 37.1 | 66.7% | Museum |
| 57 | CCity of Arts and Sciences | 146k | 24.6% | 44.8 | 71.0% | Museum |
| 58 | MMercedes-Benz Museum | 143k | 26.0% | 41.6 | 29.2% | Museum |
| 59 | VVan Gogh Museum | 140k | 2.0% | 35.2 | 72.5% | Museum |
| 60 | CCentre Georges Pompidou | 138k | 4.2% | 40.9 | 58.9% | Museum |
| 61 | KKunstmuseum Basel | 136k | 73.7% | — | — | Museum |
| 62 | RRijksmuseum | 134k | 1.9% | 34.7 | 78.2% | Museum |
| 63 | PPérez Art Museum Miami | 131k | 5.6% | 34.3 | 58.4% | Museum |
| 64 | KKunsthistorisches Museum | 128k | 8.0% | 44.8 | 56.2% | Museum |
| 65 | MMuseum für Kommunikation Frankfurt | 124k | 99.7% | — | — | Museum |
| 66 | DDDR Museum | 123k | 28.5% | 47.4 | 48.3% | Museum |
| 67 | SSchirn Kunsthalle Frankfurt | 121k | 82.9% | 45.1 | 65.5% | Museum |
| 68 | AAmsterdam Museum | 117k | 36.4% | 47.8 | 68.5% | Museum |
| 69 | NNational Museum of Iraq | 115k | 5.3% | 38.2 | 34.2% | Museum |
| 70 | AAmerican Museum of Natural History | 115k | 3.3% | 27.0 | 44.2% | Museum |
| 71 | CChildren's museum | 110k | 1.7% | 44.0 | 69.2% | Museum |
| 72 | MMuseum of Contemporary Art (Basel) | 103k | 4.8% | 37.0 | 45.2% | Museum |
| 73 | WWhite Cube | 103k | 5.3% | 37.3 | 51.3% | Museum |
| 74 | TTate Britain | 103k | 2.8% | 41.9 | 56.9% | Museum |
| 75 | TTsUM (Moscow) | 102k | 4.5% | 32.1 | 55.7% | Museum |
| 76 | NNational Gallery of Art | 98k | 1.9% | 32.0 | 59.3% | Museum |
| 77 | IImperial War Museum | 97k | 16.1% | 49.9 | 64.3% | Museum |
| 78 | NNew Museum | 96k | 5.8% | 40.8 | 44.8% | Museum |
| 79 | SSan Diego Natural History Museum | 95k | 8.1% | 40.4 | 55.5% | Museum |
| 80 | NNatural history museum | 93k | 2.0% | 37.4 | 58.5% | Museum |
| 81 | TThe Gettysburg Museum Of History | 92k | 12.0% | 38.0 | 46.0% | Museum |
| 82 | CCanadian Museum of History | 91k | 8.2% | 41.4 | 57.2% | Museum |
| 83 | VVienna Museum | 89k | 50.6% | 44.2 | 67.5% | Museum |
| 84 | PPorsche Museum, Stuttgart | 88k | 10.9% | 36.4 | 16.9% | Museum |
| 85 | NNational Museum of History | 86k | 12.4% | 40.1 | 79.3% | Museum |
| 86 | RRailway Museum (Saitama) | 84k | 14.5% | 44.8 | 43.7% | Museum |
| 87 | DDavid Zwirner Gallery | 83k | 7.1% | 38.5 | 42.7% | Museum |
| 88 | BBMW Museum | 83k | 31.7% | 35.4 | 22.1% | Museum |
| 89 | KKunst- und Ausstellungshalle der Bundesrepublik Deutschland | 81k | 94.5% | 44.9 | 66.3% | Museum |
| 90 | GGerman Tank Museum | 80k | 50.7% | 40.7 | 1.9% | Museum |
| 91 | DDiscovery Museum | 78k | 13.7% | 42.8 | 100.0% | Museum |
| 92 | CContemporary Arts Museum Houston | 78k | 10.7% | 45.7 | 54.5% | Museum |
| 93 | CCentre Pompidou-Metz | 77k | 59.0% | 40.2 | 67.1% | Museum |
| 94 | RRembrandt House Museum | 75k | 4.6% | 53.4 | 69.1% | Museum |
| 95 | BBelvedere, Vienna | 75k | 48.2% | 44.9 | 87.8% | Museum |
| 96 | SSerpentine Galleries | 74k | 6.7% | 40.0 | 57.6% | Museum |
| 97 | NNational Museum of American History | 74k | 6.1% | 33.7 | 44.0% | Museum |
| 98 | MMuseum of Contemporary Art, Los Angeles | 70k | 5.3% | 40.9 | 59.4% | Museum |
| 99 | BBauhaus-Museum | 70k | 73.3% | 43.5 | 55.8% | Museum |
| 100 | AAviation museum | 70k | 3.5% | 41.3 | 33.0% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular museums compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest museum in Germany?
Roman Baths (Bath) currently leads with an estimated audience of 6.7M people in Germany.