Rascasse Audience Intelligence

Bad Bunny Audience in United States

Bad Bunny has an estimated audience of 26.1M people in United States.

#1among Hip hop in United States#23among people in United States#66in Music & Radio

The average Bad Bunny fan in United States is 28.9 years old, balanced, and lives primarily in California.

By number of fans, Bad Bunny ranks #1 among the 1354 objects in Hip hop in United States — 7.7× the group median.

Its fans are 3.4 years younger than the group average of 32.3.

Women make up 51.7% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 1353 objects in Hip hop, Bad Bunny fans stand out for their interest in Millie Bobby Brown, Makeup Tutorials and Latin music (genre).

Interest is seasonal: February, September and October account for 43% of the year's searches, June is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Millie Bobby Brown, Twitch, Makeup Tutorials, with strongest over-indexing on Millie Bobby Brown (1.96× the country average).

Demographically, the Bad Bunny audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Mindfulness.

The typical Bad Bunny fan in United States is balanced, around 28.9 years old, with strong Mindfulness tendencies and a notable affinity for Millie Bobby Brown.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
26.1M
in United States
Gender
51.7%♀
48.3% male
Age
28.9
average years
Country rank
#1121
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bad Bunny fans

51.7% are female, 48.3% are male, average age 28.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Bad Bunny audience in United States
MetricValue
Female51.7%
Male48.3%
Average age28.9
Estimated audience size26.1M
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Bad Bunny audience in United States
Age bracketShare%
16-2451%
25-3423%
35-4414%
45-549%
55+4%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Bad Bunny audience comes from United States.

Worldwide audience distribution share by country for Bad Bunny
CountryShare
United States41.9%
Brazil7.3%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bad Bunny fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M1.29×
02Connecticut~400K1.25×
03New Jersey~900K1.22×
04Massachusetts~700K1.22×
05New York~2M1.20×
06Rhode Island~90K1.13×
07Texas~2M1.12×
08Illinois~1M1.12×
09Washington, District of Columbia~60K1.12×
10Pennsylvania~1M1.08×
11California~3.5M1.07×
12Wisconsin~500K1.07×
13Kansas~200K1.06×
14Virginia~700K1.04×
15North Carolina~900K1.03×
16Maryland~500K1.03×
17Kentucky~400K1.03×
18New Mexico~200K1.03×
19Arizona~600K1.02×
20Delaware~80K1.02×
21Missouri~500K1.01×
22New Hampshire~100K1.01×
23Oklahoma~300K1.00×
24Washington~600K0.99×
25Oregon~300K0.99×
26Nebraska~200K0.99×
27West Virginia~100K0.99×
28Maine~100K0.99×
29Georgia~800K0.98×
30Indiana~500K0.98×
31Iowa~200K0.98×
32Ohio~900K0.97×
33Minnesota~400K0.97×
34South Carolina~400K0.97×
35Michigan~800K0.96×
36Utah~200K0.96×
37South Dakota~70K0.96×
38Tennessee~500K0.95×
39Nevada~200K0.95×
40Arkansas~200K0.95×
41Montana~80K0.95×
42North Dakota~60K0.95×
43Colorado~400K0.94×
44Louisiana~300K0.94×
45Idaho~100K0.94×
46Vermont~50K0.93×
47Hawaii~100K0.86×
48Alabama~300K0.85×
49Alaska~50K0.82×
50Mississippi~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Bad Bunny, United States
0.81×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bad Bunny audience vs. the country average
#·InterestCategoryAffinity×
01Millie Bobby BrownMovies & TV1.96×
02TwitchGames1.74×
03Makeup TutorialsBeauty & Wellness1.68×
04Latin music (genre)Music & Radio1.66×
05BarbieMovies & TV1.66×
06Real Madrid Club de FútbolSports1.64×
07Lace wigBeauty & Wellness1.64×
08Taylor SwiftMusic & Radio1.63×
09WigBeauty & Wellness1.62×
10Cyber MondayShopping1.62×
11Curly HairBeauty & Wellness1.62×
12PokémonGames1.60×
13Spirit HalloweenKids & Family1.59×
14NBA FinalsSports1.58×
15AfrobeatMusic & Radio1.58×
16Anime conventionLiterature1.56×
17Underground hip hopMusic & Radio1.56×
18Adventure gameGames1.54×
19Latin popMusic & Radio1.53×
20Hair ExtensionsBeauty & Wellness1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bad Bunny audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bad Bunny audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.08×
Luxury OrientationPREMIUM0.95×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bad Bunny audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Convenience OrientationPREMIUM0.62×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bad Bunny over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bad-bunny-183481” · Methodology