Rascasse Audience Intelligence

Blake Shelton Audience in United States

Blake Shelton has an estimated audience of 5.2M people in United States.

#16among Country music in United States#696among people in United States#524in Music & Radio

The average Blake Shelton fan in United States is 44.4 years old, more female, and lives primarily in California.

By number of fans, Blake Shelton ranks #16 among the 508 objects in Country music in United States — 3.4× the group median.

Its fans are 1.0 years older than the group average of 43.4.

Women make up 67.7% of the fan base, 11.1 percentage points more than the group average.

Compared with the other 507 objects in Country music, Blake Shelton fans stand out for their interest in Gwen Stefani, Western music (North America) and Hayden Panettiere.

Most fans live in California, Texas, Florida.

Top affinities include Gwen Stefani, Western music (North America), Hayden Panettiere, with strongest over-indexing on Gwen Stefani (6.15× the country average).

Demographically, the Blake Shelton audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Community Orientation.

The typical Blake Shelton fan in United States is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Gwen Stefani.

Category: Music & Radio · Type: Person · Subtype: Country music

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.2M
in United States
Gender
67.7%♀
32.3% male
Age
44.4
average years
Country rank
#6605
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Blake Shelton fans

67.7% are female, 32.3% are male, average age 44.4.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Blake Shelton audience in United States
MetricValue
Female67.7%
Male32.3%
Average age44.4
Estimated audience size5.2M
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Blake Shelton audience in United States
Age bracketShare%
16-2414%
25-3414%
35-4417%
45-5423%
55+32%
Fig. 04

Worldwide distribution

67.1%

of the worldwide Blake Shelton audience comes from United States.

Worldwide audience distribution share by country for Blake Shelton
CountryShare
United States67.1%
Canada6.2%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Blake Shelton fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K2.20×
02Tennessee~200K1.58×
03Kentucky~100K1.50×
04Indiana~200K1.45×
05North Dakota~20K1.38×
06South Dakota~20K1.34×
07West Virginia~40K1.33×
08Arkansas~60K1.29×
09Nevada~60K1.25×
10South Carolina~100K1.18×
11Alabama~90K1.18×
12Iowa~60K1.17×
13Missouri~100K1.15×
14New Mexico~40K1.14×
15Idaho~30K1.11×
16Kansas~50K1.10×
17Montana~20K1.10×
18Mississippi~50K1.08×
19Wyoming~10K1.07×
20Ohio~200K1.03×
21Maine~20K1.03×
22Wisconsin~90K1.02×
23Minnesota~90K1.02×
24Nebraska~30K1.00×
25North Carolina~200K0.99×
26Arizona~100K0.99×
27Louisiana~70K0.98×
28Michigan~100K0.96×
29Pennsylvania~200K0.89×
30Texas~300K0.88×
31New Hampshire~20K0.88×
32Georgia~100K0.86×
33Oregon~60K0.85×
34Connecticut~50K0.84×
35Utah~40K0.84×
36Vermont~8K0.84×
37Florida~300K0.81×
38Colorado~70K0.81×
39Virginia~100K0.80×
40Illinois~200K0.79×
41Alaska~9K0.78×
42Washington~90K0.77×
43Rhode Island~10K0.75×
44Delaware~10K0.74×
45Massachusetts~70K0.69×
46Maryland~70K0.69×
47California~400K0.67×
48Hawaii~10K0.66×
49New York~200K0.64×
50New Jersey~90K0.63×
Fig. 06

Affinity by region

Affinity by region — Blake Shelton, United States
0.63×1.00×2.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Blake Shelton audience vs. the country average
#·InterestCategoryAffinity×
01Gwen StefaniMusic & Radio6.15×
02Western music (North America)Music & Radio3.99×
03Hayden PanettiereFashion & Accessoires3.60×
04Texas country musicMusic & Radio3.26×
05Ella LangleyMusic & Radio3.17×
06Diane KeatonMovies & TV3.16×
07Southern soulMusic & Radio3.09×
08TennesseeTravel & Leisure2.15×
09Melania TrumpPolitics & Society2.08×
10Lindsey GrahamPolitics & Society1.99×
11NBC NewsNews1.98×
12Dolly PartonMusic & Radio1.89×
13Quest DiagnosticsHealth1.85×
14HollywoodTravel & Leisure1.83×
15Dollar GeneralShopping1.80×
16NBCMovies & TV1.78×
17Country musicMusic & Radio1.75×
18Hobby LobbyHome & Garden1.70×
19Sam's ClubShopping1.67×
20Local newsNews1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Blake Shelton audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Blake Shelton audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.25×
Community OrientationOPEN1.23×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Blake Shelton audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.48×
Early Adopter MentalityPOWER0.52×
Design AffinityPREMIUM0.53×
0×1.00× baseline2×
Appendix

Explore more audiences

More Country music audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Blake Shelton over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/blake-shelton-6104” · Methodology