Rascasse Audience Intelligence

Dua Lipa Audience in United States

Dua Lipa has an estimated audience of 8.5M people in United States.

#12among Singer-songwriter in United States
#243among people in United States#283in Music & Radio

The average Dua Lipa fan in United States is 31.1 years old, more female, and lives primarily in California.

By number of fans, Dua Lipa ranks #12 among the 7687 objects in Singer-songwriter in United States — 2.3× the group median.

Its fans are 6.8 years younger than the group average of 37.9.

Women make up 59.8% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 7686 objects in Singer-songwriter, Dua Lipa fans stand out for their interest in dArtagnan and verifiziert.

Most fans live in California, New York, Texas.

Top affinities include dArtagnan, verifiziert, with strongest over-indexing on dArtagnan (4.11× the country average).

The typical Dua Lipa fan in United States is more female, around 31.1 years old, with a notable affinity for dArtagnan.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.5M
in United States
Gender
59.8%♀
40.2% male
Age
31.1
average years
Country rank
#4119
among all objects in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dua Lipa fans

59.8% are female, 40.2% are male, average age 31.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Dua Lipa audience in United States
MetricValue
Female59.8%
Male40.2%
Average age31.1
Estimated audience size8.5M
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Dua Lipa audience in United States
Age bracketShare%
16-2444%
25-3423%
35-4416%
45-5411%
55+6%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Dua Lipa audience comes from United States.

Worldwide audience distribution share by country for Dua Lipa
CountryShare
United States20.8%
Italy7.6%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dua Lipa fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.34×
02New York~700K1.33×
03Connecticut~100K1.25×
04California~1M1.24×
05Washington, District of Columbia~20K1.24×
06New Jersey~300K1.22×
07Washington~200K1.21×
08Arizona~200K1.18×
09Colorado~200K1.15×
10Illinois~400K1.14×
11Rhode Island~30K1.14×
12Utah~90K1.13×
13New Hampshire~40K1.10×
14Texas~600K1.09×
15Florida~600K1.08×
16Oregon~100K1.07×
17Pennsylvania~300K1.06×
18Nevada~90K1.05×
19New Mexico~60K1.05×
20Vermont~20K1.05×
21Virginia~200K1.04×
22Alaska~20K1.03×
23Minnesota~100K1.01×
24Montana~30K1.01×
25Michigan~300K1.00×
26Maine~30K1.00×
27Hawaii~40K0.99×
28Maryland~200K0.98×
29Missouri~200K0.98×
30Ohio~300K0.96×
31Idaho~40K0.96×
32Wisconsin~100K0.94×
33Nebraska~50K0.94×
34North Carolina~300K0.93×
35Kansas~70K0.93×
36Georgia~300K0.92×
37Iowa~70K0.92×
38Tennessee~200K0.90×
39Indiana~200K0.90×
40Oklahoma~90K0.89×
41Kentucky~100K0.87×
42Alabama~100K0.86×
43Delaware~20K0.86×
44South Carolina~100K0.84×
45North Dakota~20K0.83×
46Louisiana~100K0.82×
47South Dakota~20K0.81×
48Arkansas~60K0.79×
49West Virginia~30K0.73×
50Mississippi~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Dua Lipa, United States
0.64×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dua Lipa audience vs. the country average
#·InterestCategoryAffinity×
01dArtagnanMusic & Radio4.11×
02verifiziertMusic & Radio1.54×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dua Lipa over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dua-lipa-10000587” · Methodology