Rascasse Audience Intelligence

Lego Batman Target Market in United States

Lego Batman has an estimated audience of 1.6M people in United States.

#13among Toys in United States
#1840among brands in United States#346in Kids & Family

The average Lego Batman fan in United States is 35.8 years old, balanced, and lives primarily in California.

By number of fans, Lego Batman ranks #13 among the 63 objects in Toys in United States — 6.6× the group median.

Its fans are 0.7 years younger than the group average of 36.5.

Women make up 47.1% of the fan base, 3.0 percentage points fewer than the group average.

Compared with the other 62 objects in Toys, Lego Batman fans stand out for their interest in Rolie Polie Olie, Louis Armstrong and Flans.

Most fans live in California, Texas, Florida.

Top affinities include Rolie Polie Olie, Louis Armstrong, Flans, with strongest over-indexing on Rolie Polie Olie (67.61× the country average).

Demographically, the Lego Batman audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Family Orientation.

The typical Lego Batman fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Rolie Polie Olie.

Category: Kids & Family · Type: Brand · Subtype: Toys

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
47.1%♀
52.9% male
Age
35.8
average years
Country rank
#16570
among all objects in United States
Fig. 01

Search interest · 12-month trend

+204%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lego Batman

47.1% are female, 52.9% are male, average age 35.8.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Lego Batman audience in United States
MetricValue
Female47.1%
Male52.9%
Average age35.8
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Lego Batman audience in United States
Age bracketShare%
16-2429%
25-3421%
35-4420%
45-5417%
55+12%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Lego Batman audience comes from United States.

Worldwide audience distribution share by country for Lego Batman
CountryShare
United States30.0%
United Kingdom10.7%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lego Batman customers by region in United States
#RegionReachAffinity×
01Utah~30K1.94×
02Idaho~10K1.40×
03Arizona~50K1.27×
04Oklahoma~20K1.25×
05Texas~100K1.19×
06New Mexico~10K1.16×
07Nebraska~10K1.14×
08Indiana~40K1.13×
09Kansas~20K1.12×
10Colorado~30K1.11×
11Oregon~20K1.08×
12California~200K1.07×
13Washington~40K1.07×
14Missouri~30K1.07×
15South Dakota~5K1.07×
16Alaska~4K1.07×
17Wyoming~3K1.07×
18Iowa~20K1.06×
19Montana~6K1.06×
20Kentucky~20K1.04×
21Nevada~20K1.03×
22Arkansas~20K1.03×
23Michigan~50K1.01×
24Illinois~60K0.99×
25Ohio~60K0.99×
26North Dakota~4K0.99×
27Wisconsin~30K0.98×
28Tennessee~30K0.97×
29West Virginia~8K0.97×
30Minnesota~30K0.96×
31Virginia~40K0.95×
32Pennsylvania~60K0.92×
33North Carolina~50K0.92×
34New Hampshire~6K0.92×
35Georgia~50K0.91×
36Alabama~20K0.91×
37Florida~90K0.88×
38South Carolina~20K0.88×
39Connecticut~20K0.88×
40Vermont~3K0.88×
41New Jersey~40K0.86×
42Massachusetts~30K0.86×
43Rhode Island~4K0.86×
44Maine~6K0.85×
45Delaware~4K0.85×
46Maryland~20K0.83×
47Mississippi~10K0.82×
48Louisiana~20K0.81×
49New York~80K0.80×
50Hawaii~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Lego Batman, United States
0.73×1.00×1.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lego Batman audience vs. the country average
#·InterestCategoryAffinity×
01Rolie Polie OlieMovies & TV67.61×
02Louis ArmstrongMusic & Radio62.04×
03FlansMusic & Radio60.20×
04Lego Minifigures (theme)Kids & Family59.21×
05Jack the Giant SlayerMovies & TV58.50×
06Rabbids InvasionMovies & TV58.01×
07Alvin and the Chipmunks: ChipwreckedMovies & TV55.16×
08Back at the BarnyardMovies & TV53.53×
09Lego CityKids & Family47.83×
10Lego Marvel Super HeroesKids & Family47.64×
11Lego minifigureKids & Family41.58×
12The Lego MovieMovies & TV38.85×
13Avengers (band)Music & Radio37.74×
14Night at the MuseumMovies & TV37.66×
15Meet the RobinsonsMovies & TV37.09×
16MegamindMovies & TV35.04×
17Giant BombGames26.38×
18Power Rangers (film)Movies & TV23.14×
19Legends (comics)Literature19.26×
20SupermanMovies & TV7.79×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lego Batman audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lego Batman audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.30×
Family OrientationCONSERVATISM1.30×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lego Batman audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.02×
Career OrientationPOWER1.03×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

More Toys audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lego Batman over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lego-batman-15074” · Methodology