Rascasse Audience Intelligence

Armie Hammer Audience in United States

Armie Hammer has an estimated audience of 2.9M people in United States.

#622among Actor Actress or TV Star in United States
#1635among people in United States#1549in Movies & TV

The average Armie Hammer fan in United States is 38.8 years old, more male, and lives primarily in California.

Its fans are 0.8 years younger than the group average of 39.6.

Women make up 39.6% of the fan base, 17.5 percentage points fewer than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Armie Hammer fans stand out for their interest in Fairfield Inn & Suites by Marriott, Jesse Eisenberg and Comedy thriller.

Most fans live in California, Texas, New York.

Top affinities include Fairfield Inn & Suites by Marriott, Jesse Eisenberg, Comedy thriller, with strongest over-indexing on Fairfield Inn & Suites by Marriott (116.46× the country average).

Demographically, the Armie Hammer audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Patriotism.

The typical Armie Hammer fan in United States is more male, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Fairfield Inn & Suites by Marriott.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
39.6%♀
60.4% male
Age
38.8
average years
Country rank
#10905
among all objects in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Armie Hammer fans

39.6% are female, 60.4% are male, average age 38.8.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Armie Hammer audience in United States
MetricValue
Female39.6%
Male60.4%
Average age38.8
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Armie Hammer audience in United States
Age bracketShare%
16-2431%
25-3414%
35-4413%
45-5417%
55+25%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Armie Hammer audience comes from United States.

Worldwide audience distribution share by country for Armie Hammer
CountryShare
United States29.8%
United Kingdom9.4%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Armie Hammer fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.34×
02Oregon~50K1.28×
03Washington~80K1.23×
04California~400K1.18×
05Idaho~20K1.16×
06Washington, District of Columbia~7K1.16×
07Massachusetts~70K1.15×
08Colorado~60K1.15×
09Montana~10K1.15×
10New York~200K1.12×
11Vermont~6K1.09×
12Arizona~70K1.08×
13Maine~10K1.08×
14Missouri~60K1.06×
15Connecticut~30K1.06×
16Oklahoma~40K1.04×
17New Hampshire~10K1.03×
18Alaska~6K1.03×
19Texas~200K1.02×
20Minnesota~50K1.02×
21Kansas~30K1.02×
22Illinois~100K1.00×
23Tennessee~60K1.00×
24Rhode Island~9K1.00×
25Hawaii~10K0.99×
26Pennsylvania~100K0.97×
27New Jersey~80K0.97×
28Florida~200K0.96×
29Michigan~80K0.96×
30Virginia~70K0.96×
31Indiana~60K0.96×
32North Carolina~90K0.95×
33Nevada~30K0.95×
34Wisconsin~50K0.94×
35Arkansas~20K0.94×
36Ohio~90K0.93×
37Kentucky~40K0.93×
38Nebraska~20K0.93×
39New Mexico~20K0.92×
40Iowa~20K0.91×
41South Carolina~40K0.90×
42Maryland~50K0.89×
43North Dakota~6K0.89×
44Georgia~80K0.88×
45Louisiana~30K0.85×
46South Dakota~6K0.85×
47Alabama~40K0.83×
48West Virginia~10K0.82×
49Delaware~7K0.81×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Armie Hammer, United States
0.75×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Armie Hammer audience vs. the country average
#·InterestCategoryAffinity×
01Fairfield Inn & Suites by MarriottTravel & Leisure116.46×
02Jesse EisenbergMovies & TV88.08×
03Comedy thrillerMovies & TV70.44×
04Cillian MurphyMovies & TV67.42×
05Noah TaylorMovies & TV50.51×
06Aaron SorkinMovies & TV45.48×
07Pete SamprasSports37.92×
08The Lone Ranger (2013 film)Movies & TV33.27×
09Andrew GarfieldMovies & TV28.44×
10Helena Bonham CarterMovies & TV13.53×
11OmegleInternet & Social Media13.16×
12Keri RussellMovies & TV12.24×
13Elle FanningMovies & TV12.23×
14PetróleoCars & Mobility12.03×
15Dakota JohnsonMovies & TV7.82×
16SarcasmPolitics & Society5.20×
17Spider-Man: Brand New DayLiterature4.25×
18Streaming mediaTechnology & Electronics2.90×
19VideoMovies & TV2.62×
20FIFA World Cup 2026Sports2.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Armie Hammer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Armie Hammer audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
PatriotismCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Armie Hammer audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Armie Hammer over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/armie-hammer-24355” · Methodology