Rascasse Audience Intelligence

The Dubai Mall Audience in United Arab Emirates

A data profile of the people who buy, follow and care about The Dubai Mall in United Arab Emirates — modelled from more than twelve digital signal sources. The Dubai Mall has an estimated audience of 2,426,920 people in United Arab Emirates.

#30among POI in United Arab Emirates
#13in Fashion & Accessoires

The average The Dubai Mall fan in United Arab Emirates is 34.3 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Sharjah, Emirate of Abu Dhabi.

Category: Fashion & Accessoires · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the The Dubai Mall profile in United Arab Emirates.

Audience size
2.4M
in United Arab Emirates
Gender
34.0%
66.0% male
Age
34.3
average years
Country rank
#250
POI in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Dubai Mall fans

34.0% are female, 66.0% are male, average age 34.3.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for The Dubai Mall audience in United Arab Emirates
MetricValue
Female34.0%
Male66.0%
Average age34.3
Estimated audience size2,426,920
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the The Dubai Mall audience in United Arab Emirates
Age bracketShare%
16-1916%
20-2938%
30-3928%
40-4913%
50+5%
Fig. 04

Worldwide distribution

22.3%

of the worldwide The Dubai Mall audience comes from United Arab Emirates.

Worldwide audience distribution share by country for The Dubai Mall
CountryShare
United Arab Emirates22.3%
Saudi Arabia14.3%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Dubai Mall audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

The Dubai Mall fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~2M4.44×
02Fujairah~50K0.86×
03Ras Al Khaimah~90K0.66×
04Emirate of Ajman~200K0.65×
05Emirate of Sharjah~300K0.61×
06Emirate of Abu Dhabi~300K0.29×
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for The Dubai Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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