A data profile of the people who buy, follow and care about Buquebus in Argentina — modelled from more than twelve digital signal sources. Buquebus has an estimated audience of 1,773,203 people in Argentina.
Buquebus has an estimated audience of 1,773,203 people in Argentina. 79.9% are female, 20.1% are male, average age 46.6. Top brand affinities: Airbnb, LinkedIn, Travel insurance, Trivago, Skyscanner.
Top brand affinities include Airbnb, LinkedIn, Travel insurance, with strongest over-indexing on Airbnb (1.78× the country average).
Demographically, the Buquebus audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Buquebus fan in Argentina is more female, around 46.6 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the Buquebus profile in Argentina.
79.9% are female, 20.1% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 46.6 |
| Estimated audience size | 1,773,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Buquebus audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 97.1% |
| United States | 2.0% |
| Germany | 0.5% |
The strongest cross-interests of the Buquebus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 5.83× | ||
| 02 | Air France | Travel & Leisure | 4.81× | ||
| 03 | Mineral water | Food & Beverages | 4.64× | ||
| 04 | Emirates | Travel & Leisure | 4.22× | ||
| 05 | Skyscanner | Travel & Leisure | 4.09× | ||
| 06 | Lufthansa | Travel & Leisure | 3.66× | ||
| 07 | Rail transport | Travel & Leisure | 3.39× | ||
| 08 | Meryl Streep | Movies & TV | 3.16× | ||
| 09 | Trivago | Travel & Leisure | 3.14× | ||
| 10 | Boutique hotel | Travel & Leisure | 3.10× | ||
| 11 | American Airlines | Travel & Leisure | 3.05× | ||
| 12 | Phil Collins | Music & Radio | 2.69× | ||
| 13 | Car rentals | Cars & Mobility | 2.27× | ||
| 14 | Anne Hathaway | Movies & TV | 2.24× | ||
| 15 | Airline | Travel & Leisure | 2.09× | ||
| 16 | Ecotourism | Business & Career | 1.95× | ||
| 17 | Nonprofit organization | Politics & Society | 1.91× | ||
| 18 | Airbnb | Travel & Leisure | 1.78× | ||
| 19 | Internet & Social Media | 1.69× | |||
| 20 | Air travel | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.00× | |
| Indulgence | JOY | 2.00× | |
| Convenience Orientation | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.62× | |
| Risk Appetite | THRILL | 0.69× | |
| Spirituality | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Buquebus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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