A data profile of the people who buy, follow and care about Mar del Plata in Argentina — modelled from more than twelve digital signal sources. Mar del Plata has an estimated audience of 3,420,636 people in Argentina.
Mar del Plata has an estimated audience of 3,420,636 people in Argentina. 63.3% are female, 36.7% are male, average age 41.5. Top brand affinities: Bugatti, Mineral water, Sauna, Aston Martin, Laundry detergent.
Top brand affinities include Bugatti, Mineral water, Sauna, with strongest over-indexing on Bugatti (1.78× the country average).
Demographically, the Mar del Plata audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Mar del Plata fan in Argentina is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Bugatti.
The key figures that characterise the Mar del Plata profile in Argentina.
63.3% are female, 36.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 41.5 |
| Estimated audience size | 3,420,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
The strongest cross-interests of the Mar del Plata audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 2.40× | ||
| 02 | Lacrosse | Sports | 1.84× | ||
| 03 | Bugatti | Cars & Mobility | 1.78× | ||
| 04 | Holiday Inn Express | Travel & Leisure | 1.73× | ||
| 05 | Aston Martin | Cars & Mobility | 1.64× | ||
| 06 | Luc Besson | Movies & TV | 1.62× | ||
| 07 | Schlager music | Music & Radio | 1.62× | ||
| 08 | Sauna | Home & Garden | 1.60× | ||
| 09 | Holiday Inn | Travel & Leisure | 1.60× | ||
| 10 | Sofitel | Travel & Leisure | 1.58× | ||
| 11 | Mineral water | Food & Beverages | 1.55× | ||
| 12 | Laundry detergent | Home & Garden | 1.55× | ||
| 13 | Ariel (detergent) | Home & Garden | 1.55× | ||
| 14 | Glenn Close | Movies & TV | 1.54× | ||
| 15 | Los Angeles FC | Sports | 1.54× | ||
| 16 | Convenience food | Food & Beverages | 1.52× | ||
| 17 | Chewing gum | Food & Beverages | 1.51× | ||
| 18 | Genoa CFC | Sports | 1.51× | ||
| 19 | Kijiji | Shopping | 1.51× | ||
| 20 | Terraced house | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Risk Appetite | THRILL | 0.81× | |
| Career Orientation | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Mar del Plata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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