A data profile of the people who buy, follow and care about Graff Diamonds in Austria — modelled from more than twelve digital signal sources. Graff Diamonds has an estimated audience of 93 people in Austria.
The average Graff Diamonds fan in Austria is 38.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Christian Louboutin, Van Cleef & Arpels, Jaeger-LeCoultre, with strongest over-indexing on Christian Louboutin (20× the country average).
Demographically, the Graff Diamonds audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Graff Diamonds fan in Austria is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Christian Louboutin.
The key figures that characterise the Graff Diamonds profile in Austria.
68.7% are female, 31.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 38.7 |
| Estimated audience size | 93 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Graff Diamonds audience comes from Austria.
| Country | Share |
|---|---|
| Japan | 22.0% |
| United States | 14.9% |
| Italy | 7.9% |
Where the Graff Diamonds audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | <1K | 1.13× | |
| 02 | Vorarlberg | <1K | 1.07× | |
| 03 | Carinthia (state) | <1K | 1.04× | |
| 04 | Salzburg | <1K | 1.00× | |
| 05 | Tyrol | <1K | 0.96× | |
| 06 | Upper Austria | <1K | 0.95× | |
| 07 | Lower Austria | <1K | 0.94× | |
| 08 | Vienna | <1K | 0.93× | |
| 09 | Styria | <1K | 0.93× |
The strongest cross-interests of the Graff Diamonds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patrizia Pepe | Fashion & Accessoires | 23.43× | ||
| 02 | Christian Louboutin | Fashion & Accessoires | 20.00× | ||
| 03 | Boucheron | Fashion & Accessoires | 20.00× | ||
| 04 | Ulysse Nardin | Fashion & Accessoires | 17.71× | ||
| 05 | Van Cleef & Arpels | Fashion & Accessoires | 17.40× | ||
| 06 | Zenith | Fashion & Accessoires | 15.73× | ||
| 07 | Rado (watch) | Fashion & Accessoires | 14.15× | ||
| 08 | JOOP! | Fashion & Accessoires | 13.19× | ||
| 09 | Jaeger-LeCoultre | Fashion & Accessoires | 12.69× | ||
| 10 | Chopard | Fashion & Accessoires | 12.13× | ||
| 11 | Bottega Veneta | Fashion & Accessoires | 11.27× | ||
| 12 | Groupon | Internet & Social Media | 11.16× | ||
| 13 | UNITED COLORS OF BENETTON | Fashion & Accessoires | 11.06× | ||
| 14 | Moncler | Fashion & Accessoires | 8.71× | ||
| 15 | Omega | Fashion & Accessoires | 7.27× | ||
| 16 | Pandora | Fashion & Accessoires | 5.56× | ||
| 17 | Luxury yacht | Travel & Leisure | 4.48× | ||
| 18 | Natural foods | Food & Beverages | 3.45× | ||
| 19 | YouTube Music | Internet & Social Media | 3.15× | ||
| 20 | Cruises | Travel & Leisure | 2.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.32× | |
| Indulgence | JOY | 2.09× | |
| Design Affinity | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.64× | |
| Community Orientation | OPEN | 0.68× | |
| Need for Security | CONSERVATISM | 0.82× |
Graff Diamonds's target market in Austria covers an estimated 93 people, concentrated in Vienna and Lower Austria.
68.7% of the Graff Diamonds audience are female, 31.3% are male, with an average age of 38.7 years.
Graff Diamonds fans show strongest brand affinity for Christian Louboutin (20×), Van Cleef & Arpels (17.4×), and Jaeger-LeCoultre (12.69×) over the country average.
Graff Diamonds fans in Austria are most concentrated in Vienna (reach <1K), Lower Austria (reach <1K), and Upper Austria (reach <1K). These three regions account for the largest share of the active audience.
Beyond Graff Diamonds itself, the audience over-indexes on Van Cleef & Arpels (17.4×), Jaeger-LeCoultre (12.69×), Bottega Veneta (11.27×), and Groupon (11.16×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Graff Diamonds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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