Rascasse Audience Intelligence

Graff Diamonds Target Market in United States

A data profile of the people who buy, follow and care about Graff Diamonds in United States — modelled from more than twelve digital signal sources. Graff Diamonds has an estimated audience of 4,544 people in United States.

#93among Jewelry in United States#16093among Brand in United States#3592in Fashion & Accessoires

The average Graff Diamonds fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Boucheron, Chaumet, Buccellati, with strongest over-indexing on Boucheron (55.62× the country average).

Demographically, the Graff Diamonds audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graff Diamonds fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Boucheron.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Graff Diamonds profile in United States.

Audience size
5K
in United States
Gender
62.5%♀
37.5% male
Age
38.7
average years
Country rank
#162183
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Graff Diamonds

62.5% are female, 37.5% are male, average age 38.7.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Graff Diamonds audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.7
Estimated audience size4,544
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Graff Diamonds audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3920%
40-4918%
50+20%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Graff Diamonds audience comes from United States.

Worldwide audience distribution share by country for Graff Diamonds
CountryShare
Japan22.0%
United States14.9%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graff Diamonds audience in United States is strongest.

Fig. 05

Top regions by affinity

Graff Diamonds customers by region in United States
#RegionReachAffinity×
01New York<1K2.06×
02Nevada<1K1.36×
03Florida<1K1.30×
04California<1K1.29×
05Alaska<1K1.24×
06New Jersey<1K1.23×
07Washington, District of Columbia<1K1.22×
08Vermont<1K1.19×
09North Dakota<1K1.15×
10Hawaii<1K1.14×
11Illinois<1K1.13×
12South Dakota<1K1.11×
13Montana<1K1.09×
14Connecticut<1K1.05×
15Delaware<1K1.04×
16Massachusetts<1K1.03×
17Rhode Island<1K1.03×
18Maine<1K1.01×
19Maryland<1K0.99×
20West Virginia<1K0.99×
21New Hampshire<1K0.99×
22Texas<1K0.97×
23Idaho<1K0.97×
24Virginia<1K0.96×
25Washington<1K0.95×
26Mississippi<1K0.95×
27New Mexico<1K0.95×
28Kansas<1K0.94×
29Nebraska<1K0.94×
30Georgia<1K0.92×
31Arkansas<1K0.92×
32Louisiana<1K0.90×
33Iowa<1K0.90×
34Colorado<1K0.89×
35Oklahoma<1K0.89×
36Utah<1K0.89×
37South Carolina<1K0.88×
38Alabama<1K0.88×
39Kentucky<1K0.88×
40Oregon<1K0.87×
41Pennsylvania<1K0.86×
42Arizona<1K0.86×
43North Carolina<1K0.84×
44Michigan<1K0.84×
45Missouri<1K0.84×
46Wisconsin<1K0.84×
47Tennessee<1K0.83×
48Indiana<1K0.83×
49Minnesota<1K0.83×
50Ohio<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Graff Diamonds, United States
0.78×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graff Diamonds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graff Diamonds audience
#·InterestCategoryAffinity×
01ChaumetFashion & Accessoires67.14×
02BuccellatiFashion & Accessoires61.28×
03BoucheronFashion & Accessoires55.62×
04LibreOfficeTechnology & Electronics41.54×
05Roberto CavalliFashion & Accessoires21.93×
06Justin RoseSports19.66×
07LongchampFashion & Accessoires17.04×
08Miu MiuFashion & Accessoires16.39×
09Rick OwensFashion & Accessoires14.84×
10BulgariFashion & Accessoires13.21×
11PandoraFashion & Accessoires8.71×
12Louis VuittonFashion & Accessoires6.03×
13NordstromShopping4.88×
14HandbagsFashion & Accessoires3.76×
15Beauty salonsBeauty & Wellness3.69×
16LeatherFashion & Accessoires3.53×
17Home improvementHome & Garden2.60×
18RecipesFood & Beverages2.54×
19CookingFood & Beverages2.47×
20Alcoholic beveragesFood & Beverages2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graff Diamonds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graff Diamonds audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.03×
Luxury OrientationPREMIUM2.40×
Price SensitivityPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graff Diamonds audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
TraditionCONSERVATISM0.84×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Graff Diamonds's target market in United States?

Graff Diamonds's target market in United States covers an estimated 4,544 people, concentrated in California and New York.

02

What is the gender split and age of Graff Diamonds customers?

62.5% of the Graff Diamonds audience are female, 37.5% are male, with an average age of 38.7 years.

03

Which brands do Graff Diamonds fans like most?

Graff Diamonds fans show strongest brand affinity for Boucheron (55.62×), Chaumet (67.14×), and Buccellati (61.28×) over the country average.

04

Where do Graff Diamonds fans live in United States?

Graff Diamonds fans in United States are most concentrated in California (reach <1K), New York (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Graff Diamonds fans also like?

Beyond Graff Diamonds itself, the audience over-indexes on Chaumet (67.14×), Buccellati (61.28×), Nordstrom (4.88×), and Miu Miu (16.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Graff Diamonds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graff Diamonds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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