A data profile of the people who buy, follow and care about Au (mobile phone company) in Australia — modelled from more than twelve digital signal sources. Au (mobile phone company) has an estimated audience of 4,400,536 people in Australia.
Au (mobile phone company) has an estimated audience of 4,400,536 people in Australia. 35.0% are female, 65.0% are male, average age 44.5.
The key figures that characterise the Au (mobile phone company) profile in Australia.
35.0% are female, 65.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 44.5 |
| Estimated audience size | 4,400,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Au (mobile phone company) audience comes from Australia.
| Country | Share |
|---|---|
| Japan | 28.0% |
| Australia | 9.9% |
| United States | 8.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Au (mobile phone company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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