Rascasse Audience Intelligence

The Rose Audience in United States

The Rose has an estimated audience of 2.9M people in United States.

#4among K-pop in United States
#1487among people in United States#940in Music & Radio

The average The Rose fan in United States is 37.2 years old, more female, and lives primarily in California.

By number of fans, The Rose ranks #8 among the 61 objects in K-pop in United States — 7.2× the group median.

Its fans are 6.4 years older than the group average of 30.8.

Women make up 57.2% of the fan base, 10.3 percentage points fewer than the group average.

Compared with the other 60 objects in K-pop, The Rose fans stand out for their interest in Beijing, Concerts and Depop.

Interest is seasonal: August, September and November account for 45% of the year's searches, June is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Beijing, Concerts, Depop, with strongest over-indexing on Beijing (2.69× the country average).

Demographically, the The Rose audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical The Rose fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Beijing.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
57.2%♀
42.8% male
Age
37.2
average years
Country rank
#10395
among all objects in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Rose fans

57.2% are female, 42.8% are male, average age 37.2.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for The Rose audience in United States
MetricValue
Female57.2%
Male42.8%
Average age37.2
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the The Rose audience in United States
Age bracketShare%
16-2429%
25-3419%
35-4416%
45-5417%
55+18%
Fig. 04

Worldwide distribution

34.6%

of the worldwide The Rose audience comes from United States.

Worldwide audience distribution share by country for The Rose
CountryShare
United States34.6%
United Kingdom21.1%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Rose fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K4.10×
02Colorado~80K1.61×
03Oregon~50K1.41×
04New York~200K1.40×
05Washington~90K1.28×
06Washington, District of Columbia~7K1.19×
07Virginia~90K1.14×
08Massachusetts~70K1.14×
09Maine~10K1.14×
10Vermont~6K1.14×
11California~400K1.11×
12Minnesota~50K1.03×
13Utah~30K1.03×
14New Hampshire~10K1.03×
15Connecticut~30K1.01×
16New Jersey~80K0.98×
17Nebraska~20K0.98×
18Illinois~100K0.97×
19Alaska~6K0.97×
20Montana~9K0.96×
21Texas~200K0.95×
22Arizona~60K0.94×
23Maryland~50K0.93×
24Iowa~30K0.93×
25Idaho~20K0.93×
26Missouri~50K0.92×
27Ohio~90K0.90×
28Michigan~80K0.90×
29New Mexico~20K0.90×
30Rhode Island~8K0.90×
31Pennsylvania~100K0.89×
32Wisconsin~50K0.89×
33Kansas~20K0.88×
34North Carolina~80K0.86×
35Delaware~7K0.85×
36Georgia~80K0.83×
37Oklahoma~30K0.83×
38Indiana~50K0.82×
39Tennessee~50K0.79×
40Florida~100K0.78×
41Kentucky~30K0.78×
42Nevada~20K0.78×
43Hawaii~10K0.78×
44South Dakota~6K0.76×
45Arkansas~20K0.75×
46South Carolina~30K0.73×
47West Virginia~10K0.70×
48Louisiana~30K0.68×
49Alabama~30K0.62×
50Mississippi~20K0.59×
Fig. 06

Affinity by region

Affinity by region — The Rose, United States
0.59×1.00×4.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Rose audience vs. the country average
#·InterestCategoryAffinity×
01BeijingTravel & Leisure2.69×
02ConcertsMusic & Radio2.20×
03DepopFashion & Accessoires2.08×
04Priyanka ChopraMovies & TV2.01×
05LivemusicMusic & Radio1.64×
06TaiwanTravel & Leisure1.63×
07Nail artBeauty & Wellness1.58×
08Teyana TaylorMovies & TV1.58×
09J-popMusic & Radio1.58×
10KaraokeMusic & Radio1.56×
11Lip glossBeauty & Wellness1.55×
12Ethical consumerismShopping1.55×
13Us WeeklyInternet & Social Media1.53×
14Costume jewelryFashion & Accessoires1.53×
15Female entrepreneurBusiness & Career1.52×
16DeodorantBeauty & Wellness1.52×
17Wedding invitationHome & Garden1.52×
18Film scoreMusic & Radio1.50×
19Tony AwardArts & Culture1.50×
20Entry-level jobBusiness & Career1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Rose audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Rose audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.20×
ExtroversionTHRILL1.20×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Rose audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Quality AwarenessPREMIUM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Rose over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-rose-10039519” · Methodology