Rascasse Audience Intelligence

Below Deck Viewer Demographics in United States

Below Deck has an estimated audience of 1.5M people in United States.

#4among Reality in United States
#1207among movies & series in United States#2978in Movies & TV

The average Below Deck fan in United States is 43.7 years old, more female, and lives primarily in California.

By number of fans, Below Deck ranks #4 among the 115 objects in Reality in United States — 8.4× the group median.

Its fans are 5.5 years older than the group average of 38.2.

Women make up 68.8% of the fan base, 8.1 percentage points more than the group average.

Compared with the other 114 objects in Reality, Below Deck fans stand out for their interest in Teresa Giudice, Jennifer's Body and Ted (film).

Most fans live in California, Florida, New York.

Top affinities include Teresa Giudice, Jennifer's Body, Ted (film), with strongest over-indexing on Teresa Giudice (14.1× the country average).

Demographically, the Below Deck audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

The typical Below Deck fan in United States is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Teresa Giudice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
68.8%♀
31.2% male
Age
43.7
average years
Country rank
#17824
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Below Deck viewers

68.8% are female, 31.2% are male, average age 43.7.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Below Deck audience in United States
MetricValue
Female68.8%
Male31.2%
Average age43.7
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Below Deck audience in United States
Age bracketShare%
16-249%
25-3418%
35-4422%
45-5426%
55+25%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Below Deck audience comes from United States.

Worldwide audience distribution share by country for Below Deck
CountryShare
United States51.8%
United Kingdom14.2%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Below Deck fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K1.44×
02Rhode Island~7K1.43×
03Massachusetts~40K1.33×
04New Hampshire~8K1.33×
05Oregon~20K1.21×
06Vermont~3K1.19×
07Wisconsin~30K1.17×
08Minnesota~30K1.17×
09Connecticut~20K1.17×
10Washington, District of Columbia~4K1.15×
11Washington~40K1.13×
12Alaska~4K1.13×
13Colorado~30K1.11×
14Michigan~50K1.08×
15Pennsylvania~60K1.07×
16Montana~5K1.06×
17New York~90K1.03×
18Ohio~50K1.00×
19Delaware~4K1.00×
20North Dakota~3K1.00×
21Florida~90K0.99×
22South Carolina~20K0.99×
23Iowa~10K0.99×
24Idaho~8K0.99×
25New Jersey~40K0.98×
26Virginia~40K0.97×
27Arizona~30K0.97×
28Missouri~30K0.97×
29Nebraska~8K0.97×
30Illinois~50K0.96×
31South Dakota~4K0.96×
32Maryland~30K0.93×
33Kentucky~20K0.93×
34North Carolina~50K0.92×
35Hawaii~6K0.92×
36Indiana~30K0.91×
37Kansas~10K0.89×
38West Virginia~7K0.89×
39Oklahoma~20K0.88×
40Tennessee~30K0.87×
41Utah~10K0.85×
42Georgia~40K0.84×
43Louisiana~20K0.84×
44California~100K0.83×
45Texas~80K0.83×
46Arkansas~10K0.83×
47Alabama~20K0.82×
48Nevada~10K0.80×
49New Mexico~7K0.76×
50Mississippi~9K0.71×
Fig. 06

Affinity by region

Affinity by region — Below Deck, United States
0.71×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Below Deck audience vs. the country average
#·InterestCategoryAffinity×
01Teresa GiudiceMovies & TV14.10×
02Jennifer's BodyMovies & TV8.80×
03Ted (film)Movies & TV7.56×
04HusbandKids & Family2.63×
05Staples (Canada)Business & Career2.28×
06Global Television NetworkMovies & TV2.22×
07CountryTravel & Leisure2.19×
08southwest airlinesTravel & Leisure2.18×
09Viral videoInternet & Social Media1.92×
10LaughterMovies & TV1.80×
11CBSMovies & TV1.74×
12FatherhoodKids & Family1.67×
13WealthBusiness & Career1.62×
14TattoosFashion & Accessoires1.62×
15McDonald'sFood & Beverages1.55×
16HappinessHealth1.53×
17FIFA World CupSports1.53×
18SkinBeauty & Wellness1.53×
19DanceBusiness & Career1.51×
20GolfSports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Below Deck audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Below Deck audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
ExtroversionTHRILL1.38×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Below Deck audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
MindfulnessBALANCE0.93×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Below Deck over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/below-deck-197417” · Methodology