Rascasse Audience Intelligence

Kaiser Permanente Target Market in United States

Kaiser Permanente has an estimated audience of 7.2M people in United States.

#4among Insurances in United States#538among brands in United States#466in Business & Career

The average Kaiser Permanente fan in United States is 40.8 years old, balanced, and lives primarily in California.

By number of fans, Kaiser Permanente ranks #4 among the 215 objects in Insurances in United States — 17.5× the group median.

Its fans are 1.4 years younger than the group average of 42.2.

Compared with the other 214 objects in Insurances, Kaiser Permanente fans stand out for their interest in Yseult, Permis B and The Institute for the Psychology of Eating.

Most fans live in California, Georgia, Washington.

Top affinities include Yseult, Permis B, The Institute for the Psychology of Eating, with strongest over-indexing on Yseult (91.88× the country average).

Demographically, the Kaiser Permanente audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Spirituality.

The typical Kaiser Permanente fan in United States is balanced, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Yseult.

Category: Business & Career · Type: Brand · Subtype: Insurances

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.2M
in United States
Gender
49.9%♀
50.1% male
Age
40.8
average years
Country rank
#4847
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kaiser Permanente

49.9% are female, 50.1% are male, average age 40.8.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Kaiser Permanente audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.8
Estimated audience size7.2M
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Kaiser Permanente audience in United States
Age bracketShare%
16-2421%
25-3418%
35-4418%
45-5419%
55+25%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Kaiser Permanente audience comes from United States.

Worldwide audience distribution share by country for Kaiser Permanente
CountryShare
United States90.8%
China3.9%
India0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kaiser Permanente customers by region in United States
#RegionReachAffinity×
01California~5.5M9.34×
02Oregon~700K7.34×
03Hawaii~200K6.01×
04Maryland~800K5.90×
05Washington~800K5.09×
06Georgia~1M4.35×
07Colorado~500K4.11×
08Washington, District of Columbia~50K3.61×
09Virginia~500K2.77×
10Nevada~50K0.67×
11Idaho~20K0.55×
12Wyoming~5K0.42×
13Montana~9K0.37×
14Arizona~60K0.36×
15Alaska~6K0.36×
16North Dakota~5K0.32×
17West Virginia~10K0.31×
18Delaware~7K0.31×
19South Dakota~6K0.31×
20New York~100K0.28×
21Utah~20K0.27×
22New Mexico~10K0.27×
23Rhode Island~6K0.26×
24Maine~7K0.25×
25New Hampshire~7K0.25×
26Massachusetts~40K0.24×
27Texas~100K0.23×
28Nebraska~10K0.23×
29North Carolina~50K0.22×
30Kansas~10K0.22×
31Illinois~60K0.21×
32Tennessee~30K0.21×
33Connecticut~20K0.21×
34Mississippi~10K0.21×
35Arkansas~10K0.21×
36Florida~90K0.20×
37Pennsylvania~60K0.20×
38New Jersey~40K0.20×
39South Carolina~20K0.20×
40Alabama~20K0.20×
41Oklahoma~20K0.20×
42Iowa~10K0.20×
43Minnesota~20K0.19×
44Louisiana~20K0.19×
45Missouri~20K0.18×
46Kentucky~20K0.18×
47Ohio~40K0.16×
48Indiana~20K0.16×
49Wisconsin~20K0.16×
50Michigan~30K0.15×
Fig. 06

Affinity by region

Affinity by region — Kaiser Permanente, United States
0.15×1.00×9.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kaiser Permanente audience vs. the country average
#·InterestCategoryAffinity×
01YseultMusic & Radio91.88×
02Permis BPolitics & Society90.36×
03The Institute for the Psychology of EatingBusiness & Career77.91×
04The Institute for Functional MedicineBrand50.27×
05ConsortiumBusiness & Career49.84×
06Elizabeth: The Golden AgeMovies & TV44.81×
07NutritionFacts.orgHealth27.74×
08Independence Blue CrossPolitics & Society27.57×
09Mutual of OmahaBusiness & Career27.29×
10CariñoMusic & Radio19.07×
11DorianMusic & Radio15.95×
12The Doors (film)Movies & TV13.69×
13WellCareHealth11.60×
14AetnaBusiness & Career11.29×
15HumanaHealth8.15×
16Express ScriptsHealth6.56×
17CignaBusiness & Career6.13×
18Gavin NewsomPolitics & Society5.91×
19healthHealth4.90×
20County (United States)Politics & Society2.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kaiser Permanente audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kaiser Permanente audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.36×
SpiritualityBALANCE1.21×
TravellingTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kaiser Permanente audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Social Media UsageJOY0.87×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Insurances audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kaiser Permanente over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kaiser-permanente-4845” · Methodology