A data profile of the people who buy, follow and care about Maped in Brazil — modelled from more than twelve digital signal sources. Maped has an estimated audience of 11,075,374 people in Brazil.
Maped has an estimated audience of 11,075,374 people in Brazil. 85.8% are female, 14.2% are male, average age 36.4.
The key figures that characterise the Maped profile in Brazil.
85.8% are female, 14.2% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 36.4 |
| Estimated audience size | 11,075,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 27% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Maped audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.4% |
| Saudi Arabia | 2.2% |
| France | 0.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Maped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.