Rascasse Audience Intelligence

Space Jam Viewer Demographics in United States

Space Jam has an estimated audience of 1.4M people in United States.

#1440among movies & series in United States#3348in Movies & TV

The average Space Jam fan in United States is 34.9 years old, more male, and lives primarily in California.

Interest is seasonal: July, August and September account for 53% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include The Adventures of Tintin, The Great Mouse Detective, The Rescuers, with strongest over-indexing on The Adventures of Tintin (150.83× the country average).

Demographically, the Space Jam audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

The typical Space Jam fan in United States is more male, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for The Adventures of Tintin.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
39.9%♀
60.1% male
Age
34.9
average years
Country rank
#19236
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Space Jam viewers

39.9% are female, 60.1% are male, average age 34.9.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Space Jam audience in United States
MetricValue
Female39.9%
Male60.1%
Average age34.9
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Space Jam audience in United States
Age bracketShare%
16-2424%
25-3428%
35-4428%
45-5413%
55+8%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Space Jam audience comes from United States.

Worldwide audience distribution share by country for Space Jam
CountryShare
United States40.1%
Brazil7.0%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Space Jam fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.23×
02Indiana~30K1.21×
03Texas~100K1.18×
04Illinois~60K1.18×
05New Mexico~10K1.18×
06Kentucky~20K1.14×
07Louisiana~20K1.13×
08Arkansas~10K1.13×
09Missouri~30K1.12×
10Nebraska~9K1.12×
11Alabama~20K1.10×
12Kansas~10K1.09×
13Tennessee~30K1.07×
14Iowa~10K1.07×
15Mississippi~10K1.07×
16Ohio~50K1.05×
17North Dakota~3K1.05×
18California~200K1.03×
19North Carolina~50K1.03×
20Utah~10K1.03×
21Georgia~50K1.02×
22Michigan~40K1.02×
23Arizona~30K1.02×
24Colorado~20K1.02×
25Nevada~10K1.02×
26South Dakota~4K1.02×
27Idaho~8K1.00×
28Wisconsin~20K0.99×
29Montana~4K0.99×
30Maryland~30K0.98×
31South Carolina~20K0.97×
32West Virginia~7K0.97×
33Pennsylvania~50K0.96×
34Virginia~30K0.94×
35Oregon~20K0.94×
36Washington~30K0.93×
37Wyoming~2K0.93×
38Alaska~3K0.92×
39Minnesota~20K0.91×
40Connecticut~10K0.91×
41New York~80K0.90×
42New Jersey~30K0.90×
43Florida~80K0.89×
44Rhode Island~4K0.89×
45Maine~5K0.88×
46Massachusetts~30K0.86×
47New Hampshire~5K0.86×
48Delaware~4K0.86×
49Washington, District of Columbia~2K0.81×
50Hawaii~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Space Jam, United States
0.79×1.00×1.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Space Jam audience vs. the country average
#·InterestCategoryAffinity×
01The Adventures of TintinLiterature150.83×
02The Great Mouse DetectiveMovies & TV117.42×
03The RescuersMovies & TV114.27×
04Stuart Little (film)Movies & TV94.05×
05The Secret Life Of PetsMovies & TV93.37×
06Thomas MiddleditchMovies & TV91.68×
07Meet the RobinsonsMovies & TV87.95×
08Lemony SnicketMovies & TV85.67×
09MegamindMovies & TV79.14×
10Lemony Snicket's A Series of Unfortunate EventsMovies & TV77.41×
11Oliver & CompanyMovies & TV66.14×
12Groundhog Day (film)Movies & TV59.50×
13TeletubbiesKids & Family53.86×
14101 Dalmatians (1996 film)Movies & TV51.70×
15Curious George (TV series)Movies & TV48.01×
16ZootopiaMovies & TV37.77×
17Remember the TitansMovies & TV33.74×
18DumboMovies & TV26.17×
19Minions (film)Movies & TV25.85×
20Brave (2012 film)Movies & TV21.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Space Jam audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Space Jam audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.19×
Early Adopter MentalityPOWER1.17×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Space Jam audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Space Jam over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/space-jam-44120” · Methodology