Popularity ranking · Brazil

The 34 most popular Bags and Accessories in Brazil

This curated ranking covers the 34 largest bags and accessories in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coach, Kipling (brand) and Rimowa lead the list with a combined estimated audience of 3M people. Across all 34 entries the average audience size is 144k, and the largest, Coach, reaches around 1.2M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each bags and accessories, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 34, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Coach 1.2M 38.8 74.6% Bags and accessories
2 Kipling (brand) 1.1M 39.9 81.8% Bags and accessories
3 Rimowa 650k 43.9 70.6% Bags and accessories
4 Longchamp 596k 37.3 73.5% Bags and accessories
5 Samsonite 518k 42.9 74.1% Bags and accessories
6 JanSport 175k 36.5 74.3% Bags and accessories
7 Fjällräven 115k 39.3 48.5% Bags and accessories
8 Furla 94k 40.3 65.8% Bags and accessories
9 Parfois (fashion accessories) 72k 34.6 75.8% Bags and accessories
10 Delsey 64k 48.7 68.7% Bags and accessories
11 American Tourister 63k 42.3 75.5% Bags and accessories
12 Osprey 49k 38.4 58.9% Bags and accessories
13 Tumi 45k 40.2 39.7% Bags and accessories
14 Tumi 42k 35.6 66.7% Bags and accessories
15 Delvaux 19k 38.7 63.2% Bags and accessories
16 Herschel Supply Co. 18k 37.4 62.1% Bags and accessories
17 Smythson 12k 40.0 58.2% Bags and accessories
18 Eastpak 11k 35.0 56.2% Bags and accessories
19 JustFab 10k 36.1 64.4% Bags and accessories
20 Timbuk2 8.1k 35.6 29.4% Bags and accessories
21 Dooney & Bourke 6k 40.4 74.6% Bags and accessories
22 Lulu Guinness 5.5k 41.3 63.7% Bags and accessories
23 Shinola 2k 33.9 62.5% Bags and accessories
24 PackIt 1.7k 21.5 20.8% Bags and accessories
25 Nancy Gonzalez 1.2k 38.3 72.5% Bags and accessories

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular bags and accessories compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each bags and accessories by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest bags and accessories in Brazil?

Coach currently leads with an estimated audience of 1.2M people in Brazil.

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