A data profile of the people who buy, follow and care about Colombia Móvil in Colombia — modelled from more than twelve digital signal sources. Colombia Móvil has an estimated audience of 2,379,103 people in Colombia.
Colombia Móvil has an estimated audience of 2,379,103 people in Colombia. 48.1% are female, 51.9% are male, average age 35.1. Top brand affinities: Microwave oven, Rail transport, Olympic Games, Internet service provider, Heineken.
Top brand affinities include Microwave oven, Rail transport, Olympic Games, with strongest over-indexing on Microwave oven (2.51× the country average).
Demographically, the Colombia Móvil audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Colombia Móvil fan in Colombia is balanced, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Colombia Móvil profile in Colombia.
48.1% are female, 51.9% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 35.1 |
| Estimated audience size | 2,379,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Colombia Móvil audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 89.0% |
| United States | 5.1% |
| Spain | 2.5% |
The strongest cross-interests of the Colombia Móvil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.51× | ||
| 02 | Bose Corporation | Technology & Electronics | 2.31× | ||
| 03 | Vodafone | Technology & Electronics | 2.21× | ||
| 04 | Colorado Avalanche | Sports | 2.10× | ||
| 05 | G-Star Raw | Fashion & Accessoires | 1.89× | ||
| 06 | Siemens | Home & Garden | 1.88× | ||
| 07 | Indiana Pacers | Sports | 1.81× | ||
| 08 | Hisense | Technology & Electronics | 1.74× | ||
| 09 | ExxonMobil | Cars & Mobility | 1.67× | ||
| 10 | Pay-per-view | Movies & TV | 1.64× | ||
| 11 | Heineken | Food & Beverages | 1.63× | ||
| 12 | Hotspot (Wi-Fi) | Technology & Electronics | 1.63× | ||
| 13 | Amazon Web Services | Technology & Electronics | 1.61× | ||
| 14 | Rail transport | Travel & Leisure | 1.60× | ||
| 15 | KLM | Travel & Leisure | 1.59× | ||
| 16 | Internet service provider | Technology & Electronics | 1.56× | ||
| 17 | Pirelli | Cars & Mobility | 1.55× | ||
| 18 | Olympic Games | Sports | 1.54× | ||
| 19 | Colorado Rockies | Sports | 1.53× | ||
| 20 | Goodyear Tire and Rubber Company | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.77× | |
| Career Orientation | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Colombia Móvil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.