A data profile of the people who buy, follow and care about El Espectador in Colombia — modelled from more than twelve digital signal sources. El Espectador has an estimated audience of 5,909,061 people in Colombia.
El Espectador has an estimated audience of 5,909,061 people in Colombia. 52.3% are female, 47.7% are male, average age 38.4. Top brand affinities: Tabloid (newspaper format), Meghan Markle, IndyCar, Fred Perry, The Kooks.
Top brand affinities include Tabloid (newspaper format), Meghan Markle, IndyCar, with strongest over-indexing on Tabloid (newspaper format) (1.52× the country average).
Demographically, the El Espectador audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical El Espectador fan in Colombia is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the El Espectador profile in Colombia.
52.3% are female, 47.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 38.4 |
| Estimated audience size | 5,909,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide El Espectador audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 75.0% |
| United States | 7.4% |
| Spain | 4.8% |
The strongest cross-interests of the El Espectador audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IndyCar | Sports | 1.60× | ||
| 02 | Alt-J | Music & Radio | 1.57× | ||
| 03 | The Kooks | Music & Radio | 1.53× | ||
| 04 | Ford Ka | Cars & Mobility | 1.53× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 06 | Fred Perry | Fashion & Accessoires | 1.52× | ||
| 07 | Meghan Markle | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.23× | |
| Community Orientation | OPEN | 1.22× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Spirituality | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for El Espectador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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