Rascasse Audience Intelligence

El Espectador Audience in United States

A data profile of the people who buy, follow and care about El Espectador in United States — modelled from more than twelve digital signal sources. El Espectador has an estimated audience of 586,312 people in United States.

#121among Newspaper in United States#1060among Website / Newspaper / Magazine in United States#267in News

The average El Espectador fan in United States is 34.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include United States national football team, Volkswagen ID.4, El País, with strongest over-indexing on United States national football team (44.5× the country average).

Demographically, the El Espectador audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Espectador fan in United States is balanced, around 34.6 years old, with strong Need for Security tendencies and a notable affinity for United States national football team.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Espectador profile in United States.

Audience size
586K
in United States
Gender
48.6%♀
51.4% male
Age
34.6
average years
Country rank
#33274
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of El Espectador

48.6% are female, 51.4% are male, average age 34.6.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for El Espectador audience in United States
MetricValue
Female48.6%
Male51.4%
Average age34.6
Estimated audience size586,312
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the El Espectador audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3923%
40-4916%
50+9%
Fig. 04

Worldwide distribution

7.4%

of the worldwide El Espectador audience comes from United States.

Worldwide audience distribution share by country for El Espectador
CountryShare
Colombia75.0%
United States7.4%
Spain4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Espectador audience in United States is strongest.

Fig. 05

Top regions by affinity

El Espectador fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K6.71×
02New Jersey~60K3.80×
03Washington, District of Columbia~6K3.42×
04New York~80K2.39×
05Rhode Island~4K2.12×
06Connecticut~10K1.92×
07Massachusetts~20K1.89×
08Maryland~20K1.67×
09Georgia~30K1.65×
10Virginia~20K1.62×
11Nevada~8K1.44×
12Texas~70K1.41×
13South Carolina~10K1.23×
14North Carolina~20K1.21×
15New Mexico~3K1.11×
16Illinois~20K1.01×
17Colorado~9K1.00×
18Delaware~2K0.93×
19California~60K0.88×
20Alaska~1K0.87×
21North Dakota~1K0.87×
22Vermont<1K0.86×
23South Dakota~1K0.85×
24Utah~4K0.84×
25Montana~1K0.84×
26New Hampshire~2K0.83×
27Maine~2K0.81×
28West Virginia~2K0.80×
29Hawaii~2K0.75×
30Idaho~2K0.74×
31Nebraska~2K0.73×
32Mississippi~3K0.71×
33Pennsylvania~10K0.70×
34Tennessee~8K0.70×
35Alabama~6K0.70×
36Arkansas~3K0.70×
37Louisiana~5K0.69×
38Kansas~3K0.67×
39Washington~8K0.66×
40Iowa~3K0.65×
41Minnesota~5K0.63×
42Oklahoma~4K0.63×
43Indiana~7K0.61×
44Oregon~4K0.61×
45Kentucky~4K0.60×
46Missouri~5K0.57×
47Arizona~7K0.56×
48Wisconsin~5K0.53×
49Ohio~8K0.44×
50Michigan~7K0.44×
Fig. 06

Affinity by region

Affinity by region — El Espectador, United States
0.44×1.00×6.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Espectador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Espectador audience
#·InterestCategoryAffinity×
01Volkswagen ID.4Cars & Mobility72.96×
02Dynamo DresdenSports54.55×
03Kia PicantoCars & Mobility44.74×
04United States national football teamSports44.50×
05El PaísNews29.37×
06MontevideoTravel & Leisure24.68×
07FIFA Club World CupSports21.42×
08El Corte InglésShopping17.67×
09Atlético MadridSports17.50×
10CONCACAF Gold CupSports17.36×
11Web serverTechnology & Electronics11.79×
12MadridTravel & Leisure10.26×
13Colorado RockiesSports9.69×
14Milwaukee BrewersSports6.29×
15Liga MXSports6.13×
16Las VegasTravel & Leisure5.93×
17Western UnionBusiness & Career5.54×
18Detroit TigersSports4.18×
19Spanish languagePolitics & Society3.98×
20Real Madrid C.F.Sports3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Espectador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Espectador audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.96×
Risk AppetiteTHRILL1.78×
SpiritualityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Espectador audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
Pet OwnershipJOY0.69×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El Espectador have in United States?

El Espectador has an estimated audience of 586,312 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of El Espectador fans?

48.6% of El Espectador fans are female, 51.4% are male, with an average age of 34.6 years.

03

Which brands do El Espectador fans like most?

El Espectador fans show strongest brand affinity for United States national football team (44.5×), Volkswagen ID.4 (72.96×), and El País (29.37×) over the country average.

04

Where do El Espectador fans live in United States?

El Espectador fans in United States are most concentrated in Florida (reach ~300K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do El Espectador fans also like?

Beyond El Espectador itself, the audience over-indexes on Volkswagen ID.4 (72.96×), El País (29.37×), Web server (11.79×), and Las Vegas (5.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See El Espectador audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for El Espectador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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