A data profile of the people who buy, follow and care about El Heraldo (Colombia) in Colombia — modelled from more than twelve digital signal sources. El Heraldo (Colombia) has an estimated audience of 2,990,388 people in Colombia.
El Heraldo (Colombia) has an estimated audience of 2,990,388 people in Colombia. 55.7% are female, 44.3% are male, average age 39.0. Top brand affinities: Citibank, Retail banking, CC cream, Internet service provider, Vehicle insurance.
Top brand affinities include Citibank, Retail banking, CC cream, with strongest over-indexing on Citibank (5.88× the country average).
Demographically, the El Heraldo (Colombia) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical El Heraldo (Colombia) fan in Colombia is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Citibank.
The key figures that characterise the El Heraldo (Colombia) profile in Colombia.
55.7% are female, 44.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 39.0 |
| Estimated audience size | 2,990,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide El Heraldo (Colombia) audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 58.3% |
| Honduras | 14.6% |
| Mexico | 11.6% |
The strongest cross-interests of the El Heraldo (Colombia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QVC | Movies & TV | 6.52× | ||
| 02 | Citibank | Business & Career | 5.88× | ||
| 03 | CC cream | Beauty & Wellness | 3.59× | ||
| 04 | Augmented reality | Technology & Electronics | 2.48× | ||
| 05 | Face powder | Beauty & Wellness | 2.24× | ||
| 06 | Contactless payment | Business & Career | 2.00× | ||
| 07 | Concealer | Beauty & Wellness | 1.96× | ||
| 08 | Home insurance | Business & Career | 1.96× | ||
| 09 | Internet service provider | Technology & Electronics | 1.94× | ||
| 10 | Vehicle insurance | Cars & Mobility | 1.89× | ||
| 11 | Travel insurance | Travel & Leisure | 1.82× | ||
| 12 | Bedroom furniture | Home & Garden | 1.69× | ||
| 13 | Home automation | Technology & Electronics | 1.69× | ||
| 14 | Olympic Games | Sports | 1.65× | ||
| 15 | Retail banking | Business & Career | 1.62× | ||
| 16 | Laundry detergent | Home & Garden | 1.62× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.58× | ||
| 18 | Beach soccer | Sports | 1.54× | ||
| 19 | Lexus | Cars & Mobility | 1.51× | ||
| 20 | Projectors | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.75× | |
| Travelling | THRILL | 1.40× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Career Orientation | POWER | 0.79× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for El Heraldo (Colombia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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