A data profile of the people who buy, follow and care about El País in Colombia — modelled from more than twelve digital signal sources. El País has an estimated audience of 2,129,636 people in Colombia.
El País has an estimated audience of 2,129,636 people in Colombia. 50.6% are female, 49.4% are male, average age 40.2.
The key figures that characterise the El País profile in Colombia.
50.6% are female, 49.4% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.2 |
| Estimated audience size | 2,129,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for El País. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.