Rascasse Audience Intelligence

El Heraldo (Colombia) Audience in United States

A data profile of the people who buy, follow and care about El Heraldo (Colombia) in United States — modelled from more than twelve digital signal sources. El Heraldo (Colombia) has an estimated audience of 327,032 people in United States.

#198among Newspaper in United States#1516among Website / Newspaper / Magazine in United States#417in News

The average El Heraldo (Colombia) fan in United States is 35.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New Jersey, New York.

Top brand affinities include El País, Las Vegas, Liga MX, with strongest over-indexing on El País (27.42× the country average).

Demographically, the El Heraldo (Colombia) audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Heraldo (Colombia) fan in United States is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for El País.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Heraldo (Colombia) profile in United States.

Audience size
327K
in United States
Gender
44.9%♀
55.1% male
Age
35.7
average years
Country rank
#46228
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of El Heraldo (Colombia)

44.9% are female, 55.1% are male, average age 35.7.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for El Heraldo (Colombia) audience in United States
MetricValue
Female44.9%
Male55.1%
Average age35.7
Estimated audience size327,032
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the El Heraldo (Colombia) audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3925%
40-4918%
50+9%
Fig. 04

Worldwide distribution

6.4%

of the worldwide El Heraldo (Colombia) audience comes from United States.

Worldwide audience distribution share by country for El Heraldo (Colombia)
CountryShare
Colombia58.2%
Honduras14.6%
Mexico11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Heraldo (Colombia) audience in United States is strongest.

Fig. 05

Top regions by affinity

El Heraldo (Colombia) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K8.48×
02Rhode Island~8K7.71×
03New Jersey~40K5.18×
04Massachusetts~10K2.23×
05New York~40K1.97×
06Georgia~20K1.82×
07Washington, District of Columbia~1K1.13×
08Texas~30K1.07×
09Oklahoma~4K1.05×
10Utah~3K1.04×
11Virginia~8K0.96×
12Colorado~5K0.91×
13New Mexico~1K0.91×
14Alaska<1K0.91×
15Vermont<1K0.90×
16North Dakota<1K0.89×
17Maryland~5K0.88×
18South Dakota<1K0.88×
19Montana<1K0.87×
20Connecticut~3K0.85×
21West Virginia~1K0.85×
22Hawaii~1K0.85×
23Maine<1K0.85×
24Delaware<1K0.85×
25New Hampshire~1K0.83×
26North Carolina~8K0.81×
27Nebraska~1K0.81×
28Mississippi~2K0.80×
29Idaho~1K0.80×
30Arkansas~2K0.76×
31South Carolina~4K0.74×
32Kansas~2K0.73×
33Indiana~4K0.72×
34Louisiana~3K0.72×
35Oregon~3K0.72×
36Iowa~2K0.72×
37Missouri~4K0.70×
38Wisconsin~3K0.69×
39Tennessee~4K0.67×
40Kentucky~3K0.67×
41Nevada~2K0.67×
42Alabama~3K0.65×
43Pennsylvania~7K0.63×
44Minnesota~3K0.63×
45Arizona~4K0.57×
46Michigan~5K0.56×
47Washington~4K0.56×
48Ohio~5K0.54×
49Illinois~6K0.52×
50California~20K0.49×
Fig. 06

Affinity by region

Affinity by region — El Heraldo (Colombia), United States
0.49×1.00×8.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Heraldo (Colombia) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Heraldo (Colombia) audience
#·InterestCategoryAffinity×
01La Gazzetta dello SportSports41.35×
02El PaísNews27.42×
03FIFA Club World CupSports18.44×
04World BankPolitics & Society16.64×
05Sport Club InternacionalSports15.61×
06Prison BreakMovies & TV15.01×
07Atlético MadridSports14.12×
08Liga MXSports11.62×
09Saw (franchise)Movies & TV11.14×
10Web serverTechnology & Electronics8.04×
11Paris Saint-GermainSports7.80×
12HypermarketShopping6.51×
13Las VegasTravel & Leisure6.36×
14Western UnionBusiness & Career6.33×
15Spanish languagePolitics & Society5.49×
16Milwaukee BrewersSports5.03×
17FC BarcelonaSports4.16×
18Real Madrid C.F.Sports4.03×
19RadioTechnology & Electronics3.19×
20T-MobileTechnology & Electronics2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Heraldo (Colombia) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Heraldo (Colombia) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
Need for SecurityCONSERVATISM1.68×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Heraldo (Colombia) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.46×
IndividualismJOY0.72×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El Heraldo (Colombia) have in United States?

El Heraldo (Colombia) has an estimated audience of 327,032 people in United States, concentrated in Florida and New Jersey.

02

What is the gender split and age of El Heraldo (Colombia) fans?

44.9% of El Heraldo (Colombia) fans are female, 55.1% are male, with an average age of 35.7 years.

03

Which brands do El Heraldo (Colombia) fans like most?

El Heraldo (Colombia) fans show strongest brand affinity for El País (27.42×), Las Vegas (6.36×), and Liga MX (11.62×) over the country average.

04

Where do El Heraldo (Colombia) fans live in United States?

El Heraldo (Colombia) fans in United States are most concentrated in Florida (reach ~200K), New Jersey (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do El Heraldo (Colombia) fans also like?

Beyond El Heraldo (Colombia) itself, the audience over-indexes on Las Vegas (6.36×), Liga MX (11.62×), La Gazzetta dello Sport (41.35×), and Spanish language (5.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for El Heraldo (Colombia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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