A data profile of the people who buy, follow and care about El Salvador in Colombia — modelled from more than twelve digital signal sources. El Salvador has an estimated audience of 3,399,874 people in Colombia.
El Salvador has an estimated audience of 3,399,874 people in Colombia. 50.3% are female, 49.7% are male, average age 36.9. Top brand affinities: Tabloid (newspaper format), Amazon Web Services, Sevilla FC, Gangsta rap, Gay pride.
Top brand affinities include Tabloid (newspaper format), Amazon Web Services, Sevilla FC, with strongest over-indexing on Tabloid (newspaper format) (1.66× the country average).
Demographically, the El Salvador audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical El Salvador fan in Colombia is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the El Salvador profile in Colombia.
50.3% are female, 49.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.9 |
| Estimated audience size | 3,399,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide El Salvador audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 15.0% |
| Colombia | 9.6% |
The strongest cross-interests of the El Salvador audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Alba | Movies & TV | 2.03× | ||
| 02 | Frozen yogurt | Food & Beverages | 1.83× | ||
| 03 | Washington Commanders | Sports | 1.78× | ||
| 04 | Las Vegas Raiders | Sports | 1.71× | ||
| 05 | Tom Brady | Sports | 1.69× | ||
| 06 | Endangered species | Pets & Animals | 1.68× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.66× | ||
| 08 | Gangsta rap | Music & Radio | 1.66× | ||
| 09 | Monopoly (game) | Games | 1.65× | ||
| 10 | Eurosport | Sports | 1.63× | ||
| 11 | NHL | Sports | 1.57× | ||
| 12 | Lewis Hamilton | Sports | 1.56× | ||
| 13 | Milwaukee Bucks | Sports | 1.56× | ||
| 14 | Sevilla FC | Sports | 1.52× | ||
| 15 | Organic chemistry | Business & Career | 1.52× | ||
| 16 | Philadelphia Union | Sports | 1.52× | ||
| 17 | Schlager music | Music & Radio | 1.52× | ||
| 18 | Gay pride | Politics & Society | 1.51× | ||
| 19 | Amazon Web Services | Technology & Electronics | 1.50× | ||
| 20 | Dolly Parton | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.13× | |
| Convenience Orientation | PREMIUM | 1.11× | |
| Individualism | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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