A data profile of the people who buy, follow and care about Fundación in Colombia — modelled from more than twelve digital signal sources. Fundación has an estimated audience of 3,247,948 people in Colombia.
Fundación has an estimated audience of 3,247,948 people in Colombia. 60.8% are female, 39.2% are male, average age 39.5. Top brand affinities: Rail transport, Non-alcoholic beverage, Nobel Peace Prize, Herbalism, Baking powder.
Top brand affinities include Rail transport, Non-alcoholic beverage, Nobel Peace Prize, with strongest over-indexing on Rail transport (1.52× the country average).
Demographically, the Fundación audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Fundación fan in Colombia is more female, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Rail transport.
The key figures that characterise the Fundación profile in Colombia.
60.8% are female, 39.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 39.5 |
| Estimated audience size | 3,247,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 21% |
The strongest cross-interests of the Fundación audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday Inn Express | Travel & Leisure | 1.85× | ||
| 02 | 23andMe | Health | 1.70× | ||
| 03 | Lawn mower | Home & Garden | 1.69× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 05 | Jamie Foxx | Movies & TV | 1.61× | ||
| 06 | Courtyard by Marriott | Travel & Leisure | 1.60× | ||
| 07 | Nobel Peace Prize | Politics & Society | 1.59× | ||
| 08 | Baking powder | Food & Beverages | 1.57× | ||
| 09 | Hellas Verona F.C. | Sports | 1.57× | ||
| 10 | UNESCO | Politics & Society | 1.56× | ||
| 11 | Philadelphia Union | Sports | 1.56× | ||
| 12 | Schlager music | Music & Radio | 1.56× | ||
| 13 | Amnesty International | Politics & Society | 1.55× | ||
| 14 | Omio | Travel & Leisure | 1.53× | ||
| 15 | FC Dallas | Sports | 1.53× | ||
| 16 | Rail transport | Travel & Leisure | 1.52× | ||
| 17 | Herbalism | Health | 1.51× | ||
| 18 | Endangered species | Pets & Animals | 1.51× | ||
| 19 | Organic chemistry | Business & Career | 1.51× | ||
| 20 | Atlanta Braves | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Fundación. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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