A data profile of the people who buy, follow and care about Import in Colombia — modelled from more than twelve digital signal sources. Import has an estimated audience of 3,013,983 people in Colombia.
Import has an estimated audience of 3,013,983 people in Colombia. 49.4% are female, 50.6% are male, average age 38.5. Top brand affinities: Rail transport, Used car, Mineral water, Škoda Auto, Casio.
Top brand affinities include Rail transport, Used car, Mineral water, with strongest over-indexing on Rail transport (2.56× the country average).
Demographically, the Import audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Import fan in Colombia is balanced, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Import profile in Colombia.
49.4% are female, 50.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 38.5 |
| Estimated audience size | 3,013,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Import audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 9.0% |
| Brazil | 7.5% |
| Vietnam | 5.5% |
The strongest cross-interests of the Import audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 2.56× | ||
| 02 | Suunto | Sports | 2.00× | ||
| 03 | Hisense | Technology & Electronics | 1.96× | ||
| 04 | Husqvarna | Home & Garden | 1.91× | ||
| 05 | Dodge Ram | Cars & Mobility | 1.70× | ||
| 06 | Quadcopter | Technology & Electronics | 1.67× | ||
| 07 | Contactless payment | Business & Career | 1.66× | ||
| 08 | Bose Corporation | Technology & Electronics | 1.66× | ||
| 09 | Škoda Auto | Cars & Mobility | 1.60× | ||
| 10 | Air pollution | Health | 1.60× | ||
| 11 | Motorboat | Cars & Mobility | 1.60× | ||
| 12 | Makita | Home & Garden | 1.59× | ||
| 13 | Mineral water | Food & Beverages | 1.58× | ||
| 14 | Kick scooter | Cars & Mobility | 1.57× | ||
| 15 | Casio | Fashion & Accessoires | 1.54× | ||
| 16 | Dyson | Home & Garden | 1.54× | ||
| 17 | Jet ski | Sports | 1.54× | ||
| 18 | Michelin | Cars & Mobility | 1.52× | ||
| 19 | Used car | Cars & Mobility | 1.51× | ||
| 20 | Vespa | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Indulgence | JOY | 1.25× | |
| DIY Mentality | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| Social Media Usage | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Import. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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