A data profile of the people who buy, follow and care about Las2orillas in Colombia — modelled from more than twelve digital signal sources. Las2orillas has an estimated audience of 2,173,821 people in Colombia.
Las2orillas has an estimated audience of 2,173,821 people in Colombia. 56.1% are female, 43.9% are male, average age 40.6. Top brand affinities: Forbes, CNN, Tesla Motors, Denver Nuggets, Meghan Markle.
Top brand affinities include Forbes, CNN, Tesla Motors, with strongest over-indexing on Forbes (1.79× the country average).
Demographically, the Las2orillas audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
The typical Las2orillas fan in Colombia is more female, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Forbes.
The key figures that characterise the Las2orillas profile in Colombia.
56.1% are female, 43.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.6 |
| Estimated audience size | 2,173,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Las2orillas audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 93.8% |
| United States | 5.4% |
| China | 0.2% |
The strongest cross-interests of the Las2orillas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meghan Markle | Fashion & Accessoires | 2.35× | ||
| 02 | Rotten Tomatoes | Movies & TV | 2.05× | ||
| 03 | Chrono24 | Shopping | 2.02× | ||
| 04 | Forbes | Business & Career | 1.79× | ||
| 05 | Nanotechnology | Business & Career | 1.72× | ||
| 06 | McKinsey & Company | Business & Career | 1.70× | ||
| 07 | The New York Times | News | 1.66× | ||
| 08 | Amnesty International | Politics & Society | 1.64× | ||
| 09 | Tesla Motors | Cars & Mobility | 1.61× | ||
| 10 | Denver Nuggets | Sports | 1.61× | ||
| 11 | Air France | Travel & Leisure | 1.60× | ||
| 12 | The Wall Street Journal | News | 1.59× | ||
| 13 | BuzzFeed | Internet & Social Media | 1.57× | ||
| 14 | De'Longhi | Home & Garden | 1.56× | ||
| 15 | Kijiji | Shopping | 1.55× | ||
| 16 | The Economist | Business & Career | 1.54× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 18 | CNN | Movies & TV | 1.52× | ||
| 19 | Suunto | Sports | 1.51× | ||
| 20 | Air Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.20× | |
| Luxury Orientation | PREMIUM | 1.18× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Las2orillas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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