A data profile of the people who buy, follow and care about Panama in Colombia — modelled from more than twelve digital signal sources. Panama has an estimated audience of 2,982,860 people in Colombia.
Panama has an estimated audience of 2,982,860 people in Colombia. 50.0% are female, 50.0% are male, average age 37.2. Top brand affinities: Rail transport, Non-alcoholic beverage, Amazon Web Services, Tabloid (newspaper format), Endangered species.
Top brand affinities include Rail transport, Non-alcoholic beverage, Amazon Web Services, with strongest over-indexing on Rail transport (1.6× the country average).
Demographically, the Panama audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Panama fan in Colombia is balanced, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Panama profile in Colombia.
50.0% are female, 50.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 37.2 |
| Estimated audience size | 2,982,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Panama audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Colombia | 10.7% |
| Mexico | 8.7% |
The strongest cross-interests of the Panama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 23andMe | Health | 2.11× | ||
| 02 | Holiday Inn Express | Travel & Leisure | 1.91× | ||
| 03 | Endangered species | Pets & Animals | 1.81× | ||
| 04 | Jessica Alba | Movies & TV | 1.73× | ||
| 05 | Amnesty International | Politics & Society | 1.73× | ||
| 06 | Jamie Foxx | Movies & TV | 1.64× | ||
| 07 | Philadelphia Union | Sports | 1.62× | ||
| 08 | Schlager music | Music & Radio | 1.62× | ||
| 09 | Hisense | Technology & Electronics | 1.61× | ||
| 10 | Rail transport | Travel & Leisure | 1.60× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.60× | ||
| 12 | Duty-free shop | Beauty & Wellness | 1.59× | ||
| 13 | Cate Blanchett | Movies & TV | 1.58× | ||
| 14 | Monopoly (game) | Games | 1.57× | ||
| 15 | Toronto Blue Jays | Sports | 1.57× | ||
| 16 | Hellas Verona F.C. | Sports | 1.57× | ||
| 17 | Holiday Inn | Travel & Leisure | 1.56× | ||
| 18 | Amazon Web Services | Technology & Electronics | 1.52× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 20 | Las Vegas Raiders | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Individualism | JOY | 1.13× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Panama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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