A data profile of the people who buy, follow and care about Salsa (dance) in Colombia — modelled from more than twelve digital signal sources. Salsa (dance) has an estimated audience of 3,175,634 people in Colombia.
Salsa (dance) has an estimated audience of 3,175,634 people in Colombia. 57.5% are female, 42.5% are male, average age 32.9. Top brand affinities: Non-alcoholic beverage, Street dance, Herbalism, Crystal Palace F.C., Real Sociedad.
Top brand affinities include Non-alcoholic beverage, Street dance, Herbalism, with strongest over-indexing on Non-alcoholic beverage (1.72× the country average).
Demographically, the Salsa (dance) audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Travelling.
The typical Salsa (dance) fan in Colombia is more female, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Salsa (dance) profile in Colombia.
57.5% are female, 42.5% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 32.9 |
| Estimated audience size | 3,175,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Salsa (dance) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Spain | 9.5% |
| Mexico | 6.4% |
The strongest cross-interests of the Salsa (dance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Alba | Movies & TV | 1.81× | ||
| 02 | Roller coaster | Travel & Leisure | 1.81× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 04 | Crystal Palace F.C. | Sports | 1.67× | ||
| 05 | Street dance | Sports | 1.66× | ||
| 06 | Atlanta Braves | Sports | 1.66× | ||
| 07 | Deportivo Alavés | Sports | 1.65× | ||
| 08 | Lenny Kravitz | Music & Radio | 1.65× | ||
| 09 | NHL | Sports | 1.63× | ||
| 10 | Las Vegas Raiders | Sports | 1.63× | ||
| 11 | Athletic Bilbao | Sports | 1.60× | ||
| 12 | Herbalism | Health | 1.58× | ||
| 13 | Philadelphia Union | Sports | 1.58× | ||
| 14 | Boston Red Sox | Sports | 1.58× | ||
| 15 | Lille OSC | Sports | 1.56× | ||
| 16 | Hisense | Technology & Electronics | 1.55× | ||
| 17 | Jamie Foxx | Movies & TV | 1.55× | ||
| 18 | New York Yankees | Sports | 1.54× | ||
| 19 | Real Sociedad | Sports | 1.51× | ||
| 20 | Houston Astros | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.14× | |
| Travelling | THRILL | 1.14× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Salsa (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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