A data profile of the people who buy, follow and care about Hagen Rether in Germany — modelled from more than twelve digital signal sources. Hagen Rether has an estimated audience of 296,801 people in Germany.
The average Hagen Rether fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Richard David Precht, Der Tagesspiegel, Snap!, with strongest over-indexing on Richard David Precht (35.97× the country average).
Demographically, the Hagen Rether audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hagen Rether fan in Germany is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Richard David Precht.
The key figures that characterise the Hagen Rether profile in Germany.
57.6% are female, 42.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.6 |
| Estimated audience size | 296,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 18% | |
| 30-39 | 34% | |
| 40-49 | 40% | |
| 50+ | 7% |
of the worldwide Hagen Rether audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.9% |
| Switzerland | 2.4% |
| Austria | 2.3% |
Where the Hagen Rether audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.67× | |
| 02 | Schleswig-Holstein | ~20K | 1.39× | |
| 03 | Hamburg | ~10K | 1.35× | |
| 04 | Niedersachsen | ~40K | 1.26× | |
| 05 | Hessen | ~30K | 1.20× | |
| 06 | Rheinland-Pfalz | ~20K | 1.16× | |
| 07 | Bremen | ~3K | 1.05× | |
| 08 | Berlin | ~10K | 0.98× | |
| 09 | Saarland | ~4K | 0.97× | |
| 10 | Bayern | ~50K | 0.87× | |
| 11 | Baden-Württemberg | ~40K | 0.82× | |
| 12 | Thüringen | ~7K | 0.78× | |
| 13 | Brandenburg | ~8K | 0.77× | |
| 14 | Sachsen | ~10K | 0.74× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.67× | |
| 16 | Sachsen-Anhalt | ~5K | 0.63× |
The strongest cross-interests of the Hagen Rether audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Richard David Precht | Politics & Society | 35.97× | ||
| 02 | Glasperlenspiel | Music & Radio | 19.79× | ||
| 03 | Snap! | Music & Radio | 18.96× | ||
| 04 | Beck | Music & Radio | 7.97× | ||
| 05 | Ina Müller | Movies & TV | 6.30× | ||
| 06 | Udo Lindenberg | Music & Radio | 6.01× | ||
| 07 | Der Tagesspiegel | News | 5.44× | ||
| 08 | FC St. Pauli | Sports | 5.33× | ||
| 09 | Roland Kaiser | Music & Radio | 4.52× | ||
| 10 | Herbert Grönemeyer | Music & Radio | 4.41× | ||
| 11 | David Bowie | Music & Radio | 4.40× | ||
| 12 | Finch | Music & Radio | 3.90× | ||
| 13 | Nina Chuba | Music & Radio | 3.55× | ||
| 14 | Thomann | Shopping | 3.51× | ||
| 15 | Fair trade | Business & Career | 3.03× | ||
| 16 | ZDF | Movies & TV | 2.65× | ||
| 17 | Tagesschau | Movies & TV | 2.53× | ||
| 18 | SV Werder Bremen | Sports | 2.20× | ||
| 19 | Transfermarkt | Sports | 2.12× | ||
| 20 | Müller (company) | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Spirituality | BALANCE | 1.49× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Hagen Rether has an estimated audience of 296,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.6% of Hagen Rether fans are female, 42.4% are male, with an average age of 42.6 years.
Hagen Rether fans show strongest brand affinity for Richard David Precht (35.97×), Der Tagesspiegel (5.44×), and Snap! (18.96×) over the country average.
Hagen Rether fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Hagen Rether itself, the audience over-indexes on Der Tagesspiegel (5.44×), Snap! (18.96×), Udo Lindenberg (6.01×), and Roland Kaiser (4.52×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Hagen Rether. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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