Hansa-Flex Audience in Germany
Hansa-Flex has an estimated audience of 445,466 people in Germany. 49.8% are female, 50.2% are male, average age 42.9. Top regions: Niedersachsen, Bayern, Nordrhein-Westfalen. Top brand affinities: Stockholm School of Economics, Progressive rock, Unique Gifts, Israel, Stradivarius.
The average Hansa-Flex fan in Germany is 42.9 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bayern, Nordrhein-Westfalen. Top brand affinities include Stockholm School of Economics, Progressive rock, Unique Gifts, with strongest over-indexing on Stockholm School of Economics (500.72× the country average). Demographically, the Hansa-Flex audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Hansa-Flex fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.9 |
| Estimated audience size | 445,466 |
Audience persona
The typical Hansa-Flex fan in Germany is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Stockholm School of Economics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 67,722 | 1.57× |
| Bayern | 67,108 | 0.94× |
| Nordrhein-Westfalen | 66,492 | 0.68× |
| Baden-Württemberg | 32,115 | 0.53× |
| Hessen | 28,062 | 0.83× |
| Sachsen | 24,391 | 1.12× |
| Rheinland-Pfalz | 16,010 | 0.72× |
| Sachsen-Anhalt | 14,504 | 1.26× |
| Schleswig-Holstein | 12,995 | 0.81× |
| Brandenburg | 12,740 | 0.92× |
| Thüringen | 11,437 | 1.01× |
| Bremen | 10,418 | 2.73× |
| Hamburg | 8,834 | 0.88× |
| Berlin | 6,993 | 0.35× |
| Mecklenburg-Vorpommern | 6,628 | 0.78× |
| Saarland | 4,843 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stockholm School of Economics | 500.72× | Business & Career |
| Progressive rock | 1.84× | Music & Radio |
| Unique Gifts | 1.57× | Shopping |
| Israel | 2.02× | Travel & Leisure |
| Stradivarius | 1.6× | Shopping |
| Urban Outfitters | 1.6× | Shopping |
| Birthday Gifts | 1.54× | Kids & Family |
| Preacher (comics) | 5.28× | Literature |
| Snow White (Fables) | 1.76× | Literature |
| Esra Erol | 4.27× | Movies & TV |
| Video izle | 2.25× | |
| KLIX (AM) | 1.69× | Music & Radio |
| Gudrun Sjödén | 2.03× | Fashion & Accessoires |
| Al Ahly SC | 2.23× | Sports |
| Molly Hatchet | 6.55× | Music & Radio |
| Volvo V60 | 2.27× | Cars & Mobility |
| Vocal harmony | 3.45× | Music & Radio |
| Chalkidiki | 1.89× | Travel & Leisure |
| Coworking | 1.83× | Business & Career |
| Euphonium | 4.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Need for Security | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.16 |
| Sustainability | BALANCE | 1.15 |
| Tradition | CONSERVATISM | 1.1 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.3% |
| Austria | 8.5% |
| Poland | 3.6% |
See Hansa-Flex audiences in other countries
More Business & Career audiences in Germany
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- REWE (18,725,823)
Frequently asked questions
How many fans does Hansa-Flex have in Germany?
Hansa-Flex has an estimated audience of 445,466 people in Germany, concentrated in Niedersachsen and Bayern.
What is the gender split and age of Hansa-Flex fans?
49.8% of Hansa-Flex fans are female, 50.2% are male, with an average age of 42.9 years.
Which brands do Hansa-Flex fans like most?
Hansa-Flex fans show strongest brand affinity for Stockholm School of Economics (500.72×), Progressive rock (1.84×), and Unique Gifts (1.57×) over the country average.
Where do Hansa-Flex fans live in Germany?
Hansa-Flex fans in Germany are most concentrated in Niedersachsen (reach 67,722), Bayern (reach 67,108), and Nordrhein-Westfalen (reach 66,492). These three regions account for the largest share of the active audience.
What other brands do Hansa-Flex fans also like?
Beyond Hansa-Flex itself, the audience over-indexes on Progressive rock (1.84×), Unique Gifts (1.57×), Israel (2.02×), and Stradivarius (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hansa-Flex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.