Rascasse Audience Intelligence

Hansa-Flex Target Market in Germany

A data profile of the people who buy, follow and care about Hansa-Flex in Germany — modelled from more than twelve digital signal sources. Hansa-Flex has an estimated audience of 575,267 people in Germany.

#1371among Brand in Germany#811in Business & Career

The average Hansa-Flex fan in Germany is 43.7 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Hydraulic fracturing, Tagesschau, SV Werder Bremen, with strongest over-indexing on Hydraulic fracturing (433.05× the country average).

Demographically, the Hansa-Flex audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hansa-Flex fan in Germany is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Hydraulic fracturing.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hansa-Flex profile in Germany.

Audience size
575K
in Germany
Gender
24.3%♀
75.7% male
Age
43.7
average years
Country rank
#10475
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hansa-Flex

24.3% are female, 75.7% are male, average age 43.7.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Hansa-Flex audience in Germany
MetricValue
Female24.3%
Male75.7%
Average age43.7
Estimated audience size575,267
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Hansa-Flex audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3924%
40-4928%
50+25%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Hansa-Flex audience comes from Germany.

Worldwide audience distribution share by country for Hansa-Flex
CountryShare
Germany61.4%
Austria6.3%
Poland3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hansa-Flex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hansa-Flex customers by region in Germany
#RegionReachAffinity×
01Bremen~10K2.57×
02Niedersachsen~90K1.52×
03Sachsen-Anhalt~20K1.24×
04Sachsen~30K1.12×
05Thüringen~20K1.03×
06Saarland~7K0.98×
07Bayern~90K0.92×
08Brandenburg~20K0.91×
09Hamburg~10K0.90×
10Hessen~40K0.83×
11Schleswig-Holstein~20K0.83×
12Mecklenburg-Vorpommern~9K0.77×
13Rheinland-Pfalz~20K0.74×
14Nordrhein-Westfalen~90K0.67×
15Baden-Württemberg~40K0.55×
16Berlin~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Hansa-Flex, Germany
0.41×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hansa-Flex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hansa-Flex audience
#·InterestCategoryAffinity×
01Hydraulic fracturingPolitics & Society433.05×
02Hydraulic engineeringBusiness & Career17.25×
03Junge FreiheitNews4.17×
04Political scienceBusiness & Career3.72×
05SatireLiterature2.81×
06MSNNews2.75×
07BremenTravel & Leisure2.60×
08Efficient energy useTechnology & Electronics2.58×
09Solar energyHome & Garden2.57×
10SV Werder BremenSports2.34×
11TagesschauMovies & TV2.22×
12TransfermarktSports2.21×
13ZDFMovies & TV1.89×
14NatureHome & Garden1.87×
15PoliticsPolitics & Society1.86×
16CommerzbankBusiness & Career1.82×
17Müller (company)Food & Beverages1.67×
18Deutsche BahnCars & Mobility1.65×
19SportschauSports1.63×
20Netto Marken-DiscountShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hansa-Flex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hansa-Flex audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.66×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hansa-Flex audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
CreativityOPEN0.74×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hansa-Flex's target market in Germany?

Hansa-Flex's target market in Germany covers an estimated 575,267 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Hansa-Flex customers?

24.3% of the Hansa-Flex audience are female, 75.7% are male, with an average age of 43.7 years.

03

Which brands do Hansa-Flex fans like most?

Hansa-Flex fans show strongest brand affinity for Hydraulic fracturing (433.05×), Tagesschau (2.22×), and SV Werder Bremen (2.34×) over the country average.

04

Where do Hansa-Flex fans live in Germany?

Hansa-Flex fans in Germany are most concentrated in Niedersachsen (reach ~90K), Nordrhein-Westfalen (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hansa-Flex fans also like?

Beyond Hansa-Flex itself, the audience over-indexes on Tagesschau (2.22×), SV Werder Bremen (2.34×), Junge Freiheit (4.17×), and Hydraulic engineering (17.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Hansa-Flex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hansa-Flex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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