Rascasse Audience Intelligence

Hard Rock Café Audience in Germany

A data profile of the people who buy, follow and care about Hard Rock Café in Germany — modelled from more than twelve digital signal sources. Hard Rock Café has an estimated audience of 973,104 people in Germany.

#97among Concert venue in Germany#496among POI in Germany#659in Music & Radio

The average Hard Rock Café fan in Germany is 36.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard Rock Café profile in Germany.

Audience size
973K
in Germany
Gender
50.3%♀
49.7% male
Age
36.3
average years
Country rank
#6697
POI in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard Rock Café fans

50.3% are female, 49.7% are male, average age 36.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Hard Rock Café audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age36.3
Estimated audience size973,104
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Hard Rock Café audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Hard Rock Café audience comes from Germany.

Worldwide audience distribution share by country for Hard Rock Café
CountryShare
United States31.6%
United Kingdom10.4%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard Rock Café audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hard Rock Café fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K3.71×
02Hamburg~50K2.48×
03Bayern~300K1.79×
04Nordrhein-Westfalen~200K1.11×
05Brandenburg~30K0.83×
06Hessen~50K0.67×
07Sachsen-Anhalt~20K0.65×
08Rheinland-Pfalz~30K0.63×
09Thüringen~10K0.60×
10Sachsen~30K0.58×
11Saarland~7K0.55×
12Bremen~5K0.55×
13Baden-Württemberg~70K0.54×
14Schleswig-Holstein~20K0.54×
15Mecklenburg-Vorpommern~10K0.53×
16Niedersachsen~50K0.51×
Fig. 06

Affinity by region

Affinity by region — Hard Rock Café, Germany
0.51×1.00×3.71×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hard Rock Café. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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