Rascasse Audience Intelligence

Heckler & Koch Target Market in Germany

A data profile of the people who buy, follow and care about Heckler & Koch in Germany — modelled from more than twelve digital signal sources. Heckler & Koch has an estimated audience of 231,378 people in Germany.

#1among Firearm company in Germany
#2609among Brand in Germany#1360in Business & Career

The average Heckler & Koch fan in Germany is 26.9 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Category: Business & Career · Type: Brand · Subtype: Firearm company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heckler & Koch profile in Germany.

Audience size
231K
in Germany
Gender
3.0%♀
97.0% male
Age
26.9
average years
Country rank
#20697
Brand in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Heckler & Koch

3.0% are female, 97.0% are male, average age 26.9.

Fig. 02

Gender split

3.0%
Female
97.0%
Male
Demographic split for Heckler & Koch audience in Germany
MetricValue
Female3.0%
Male97.0%
Average age26.9
Estimated audience size231,378
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Heckler & Koch audience in Germany
Age bracketShare%
16-1953%
20-2923%
30-3916%
40-498%
50+0%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Heckler & Koch audience comes from Germany.

Worldwide audience distribution share by country for Heckler & Koch
CountryShare
Indonesia73.2%
United States7.6%
India2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heckler & Koch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heckler & Koch customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.91×
02Hessen~20K1.27×
03Bayern~40K1.17×
04Hamburg~6K1.10×
05Schleswig-Holstein~8K0.99×
06Berlin~10K0.96×
07Rheinland-Pfalz~10K0.94×
08Nordrhein-Westfalen~50K0.93×
09Bremen~2K0.93×
10Niedersachsen~20K0.91×
11Saarland~3K0.91×
12Sachsen~10K0.88×
13Brandenburg~6K0.87×
14Thüringen~5K0.87×
15Sachsen-Anhalt~5K0.84×
16Mecklenburg-Vorpommern~4K0.83×
Fig. 06

Affinity by region

Affinity by region — Heckler & Koch, Germany
0.83×1.00×1.91×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Heckler & Koch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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