Luna Schweiger Audience in Germany
Luna Schweiger has an estimated audience of 854,093 people in Germany. 67.9% are female, 32.1% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Dog breed, Pleural effusion, Progressive rock, Israel.
The average Luna Schweiger fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Dog breed, Pleural effusion, with strongest over-indexing on Home Office (2.47× the country average). Demographically, the Luna Schweiger audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Luna Schweiger fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 34.5 |
| Estimated audience size | 854,093 |
Audience persona
The typical Luna Schweiger fan in Germany is more female, around 34.5 years old, with strong Community Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,036 | 1.02× |
| Bayern | 128,638 | 0.94× |
| Baden-Württemberg | 105,993 | 0.91× |
| Niedersachsen | 96,101 | 1.16× |
| Hessen | 56,274 | 0.86× |
| Sachsen | 44,798 | 1.07× |
| Rheinland-Pfalz | 41,554 | 0.97× |
| Schleswig-Holstein | 35,375 | 1.15× |
| Berlin | 32,329 | 0.85× |
| Brandenburg | 30,443 | 1.15× |
| Sachsen-Anhalt | 26,008 | 1.18× |
| Thüringen | 23,600 | 1.08× |
| Mecklenburg-Vorpommern | 18,195 | 1.12× |
| Hamburg | 17,306 | 0.9× |
| Saarland | 8,983 | 0.86× |
| Bremen | 5,770 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.47× | Business & Career |
| Dog breed | 1.83× | Pets & Animals |
| Pleural effusion | 6.73× | Health |
| Progressive rock | 2.85× | Music & Radio |
| Israel | 2.96× | Travel & Leisure |
| Klis | 34.63× | Travel & Leisure |
| Oliver Kahn | 4.41× | Sports |
| Stradivarius | 1.91× | Shopping |
| Saving | 1.58× | Business & Career |
| KLIX (AM) | 2.61× | Music & Radio |
| Personalised Gifts | 1.88× | Home & Garden |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Gujan-Mestras | 25.57× | Travel & Leisure |
| Google Photos | 2.32× | Technology & Electronics |
| Time (magazine) | 1.52× | News |
| Volvo V60 | 3.38× | Cars & Mobility |
| Kazuo Ishiguro | 8.43× | Literature |
| Hang Seng Index | 4.34× | Business & Career |
| Esra Erol | 3.74× | Movies & TV |
| Este, Veneto | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.26 |
| Tradition | CONSERVATISM | 1.59 |
| Sustainability | BALANCE | 1.41 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Patriotism | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.4% |
| Austria | 6.5% |
| Switzerland | 4.6% |
See Luna Schweiger audiences in other countries
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Frequently asked questions
How many fans does Luna Schweiger have in Germany?
Luna Schweiger has an estimated audience of 854,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luna Schweiger fans?
67.9% of Luna Schweiger fans are female, 32.1% are male, with an average age of 34.5 years.
Which brands do Luna Schweiger fans like most?
Luna Schweiger fans show strongest brand affinity for Home Office (2.47×), Dog breed (1.83×), and Pleural effusion (6.73×) over the country average.
Where do Luna Schweiger fans live in Germany?
Luna Schweiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,036), Bayern (reach 128,638), and Baden-Württemberg (reach 105,993). These three regions account for the largest share of the active audience.
What other brands do Luna Schweiger fans also like?
Beyond Luna Schweiger itself, the audience over-indexes on Dog breed (1.83×), Pleural effusion (6.73×), Progressive rock (2.85×), and Israel (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luna Schweiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.