Rascasse Audience Intelligence

M'era Luna Festival Audience in Germany

A data profile of the people who buy, follow and care about M'era Luna Festival in Germany — modelled from more than twelve digital signal sources. M'era Luna Festival has an estimated audience of 203,811 people in Germany.

#45among Music festival in Germany#325among Event in Germany#3006in Music & Radio

The average M'era Luna Festival fan in Germany is 41.3 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Wave-Gotik-Treffen, The Pretty Reckless, Joachim Witt, with strongest over-indexing on Wave-Gotik-Treffen (183.78× the country average).

Demographically, the M'era Luna Festival audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical M'era Luna Festival fan in Germany is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Wave-Gotik-Treffen.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the M'era Luna Festival profile in Germany.

Audience size
204K
in Germany
Gender
55.6%♀
44.4% male
Age
41.3
average years
Country rank
#22524
Event in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of M'era Luna Festival fans

55.6% are female, 44.4% are male, average age 41.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for M'era Luna Festival audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age41.3
Estimated audience size203,811
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the M'era Luna Festival audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3927%
40-4936%
50+12%
Fig. 04

Worldwide distribution

91.7%

of the worldwide M'era Luna Festival audience comes from Germany.

Worldwide audience distribution share by country for M'era Luna Festival
CountryShare
Germany91.7%
France5.2%
United States0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the M'era Luna Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

M'era Luna Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K4.06×
02Hamburg~7K1.46×
03Schleswig-Holstein~9K1.17×
04Bremen~2K1.10×
05Sachsen~9K0.92×
06Sachsen-Anhalt~5K0.92×
07Nordrhein-Westfalen~40K0.83×
08Thüringen~4K0.81×
09Mecklenburg-Vorpommern~3K0.78×
10Brandenburg~5K0.77×
11Saarland~2K0.73×
12Hessen~10K0.71×
13Berlin~6K0.64×
14Rheinland-Pfalz~6K0.61×
15Bayern~20K0.53×
16Baden-Württemberg~10K0.49×
Fig. 06

Affinity by region

Affinity by region — M'era Luna Festival, Germany
0.49×1.00×4.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the M'era Luna Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for M'era Luna Festival audience
#·InterestCategoryAffinity×
01Wave-Gotik-TreffenMusic & Radio183.78×
02The Pretty RecklessMusic & Radio87.42×
03The Sisters of MercyMusic & Radio75.40×
04Dark TranquillityMusic & Radio51.10×
05VNV NationMusic & Radio47.14×
06Joachim WittMusic & Radio37.27×
07VersengoldMusic & Radio32.66×
08Saltatio MortisMusic & Radio23.34×
09In ExtremoMusic & Radio20.64×
10SynthpopMusic & Radio20.26×
11WE FashionFashion & Accessoires18.05×
12Goth subcultureFashion & Accessoires16.70×
13Chester BenningtonMusic & Radio12.34×
14Gothic rockMusic & Radio11.72×
15FalcoMusic & Radio11.26×
16RammsteinMusic & Radio11.15×
17Wacken Open AirMusic & Radio10.34×
18Depeche ModeMusic & Radio8.94×
19Harry PotterMovies & TV2.50×
20TagesschauMovies & TV2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the M'era Luna Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by M'era Luna Festival audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.95×
TraditionCONSERVATISM1.74×
MindfulnessBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by M'era Luna Festival audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Luxury OrientationPREMIUM0.58×
Design AffinityPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does M'era Luna Festival have in Germany?

M'era Luna Festival has an estimated audience of 203,811 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of M'era Luna Festival fans?

55.6% of M'era Luna Festival fans are female, 44.4% are male, with an average age of 41.3 years.

03

Which brands do M'era Luna Festival fans like most?

M'era Luna Festival fans show strongest brand affinity for Wave-Gotik-Treffen (183.78×), The Pretty Reckless (87.42×), and Joachim Witt (37.27×) over the country average.

04

Where do M'era Luna Festival fans live in Germany?

M'era Luna Festival fans in Germany are most concentrated in Niedersachsen (reach ~80K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do M'era Luna Festival fans also like?

Beyond M'era Luna Festival itself, the audience over-indexes on The Pretty Reckless (87.42×), Joachim Witt (37.27×), WE Fashion (18.05×), and Versengold (32.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See M'era Luna Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for M'era Luna Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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