A data profile of the people who buy, follow and care about OPEN in Germany — modelled from more than twelve digital signal sources. OPEN has an estimated audience of 290,254 people in Germany.
OPEN has an estimated audience of 290,254 people in Germany. 48.1% are female, 51.9% are male, average age 37.9.
The key figures that characterise the OPEN profile in Germany.
48.1% are female, 51.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 37.9 |
| Estimated audience size | 290,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide OPEN audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 35.7% |
| United States | 20.3% |
| India | 12.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for OPEN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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