A data profile of the people who buy, follow and care about Palladium in Germany — modelled from more than twelve digital signal sources. Palladium has an estimated audience of 1,303,089 people in Germany.
The average Palladium fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Demographically, the Palladium audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Community Orientation.
The key figures that characterise the Palladium profile in Germany.
52.2% are female, 47.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.9 |
| Estimated audience size | 1,303,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Palladium audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.1% |
| Germany | 14.8% |
| France | 13.3% |
Where the Palladium audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1M | 5.69× | |
| 02 | Rheinland-Pfalz | ~60K | 1.01× | |
| 03 | Hamburg | ~30K | 0.89× | |
| 04 | Hessen | ~80K | 0.85× | |
| 05 | Saarland | ~10K | 0.78× | |
| 06 | Baden-Württemberg | ~100K | 0.71× | |
| 07 | Bayern | ~100K | 0.70× | |
| 08 | Niedersachsen | ~90K | 0.70× | |
| 09 | Bremen | ~8K | 0.70× | |
| 10 | Berlin | ~40K | 0.69× | |
| 11 | Sachsen | ~40K | 0.65× | |
| 12 | Thüringen | ~20K | 0.61× | |
| 13 | Schleswig-Holstein | ~30K | 0.60× | |
| 14 | Brandenburg | ~20K | 0.58× | |
| 15 | Sachsen-Anhalt | ~20K | 0.55× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.24× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.90× | |
| DIY Mentality | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Palladium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.