Rascasse Audience Intelligence

Ppura Target Market in Germany

Ppura has an estimated audience of 19K people in Germany.

#8490among brands in Germany
#3369in Food & Beverages

The average Ppura fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Fried noodles, Taraji P. Henson, Gabrielle Union, with strongest over-indexing on Fried noodles (130.72× the country average).

Demographically, the Ppura audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

The typical Ppura fan in Germany is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Fried noodles.

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
19K
in Germany
Gender
60.3%♀
39.7% male
Age
42.6
average years
Country rank
#74386
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ppura

60.3% are female, 39.7% are male, average age 42.6.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Ppura audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age42.6
Estimated audience size19K
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Ppura audience in Germany
Age bracketShare%
16-2413%
25-3417%
35-4421%
45-5425%
55+24%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Ppura audience comes from Germany.

Worldwide audience distribution share by country for Ppura
CountryShare
Germany72.7%
Switzerland5.0%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ppura customers by region in Germany
#RegionReachAffinity×
01Hessen~2K1.59×
02Hamburg<1K1.39×
03Bayern~4K1.20×
04Schleswig-Holstein<1K1.16×
05Berlin<1K1.09×
06Baden-Württemberg~3K1.08×
07Bremen<1K1.08×
08Saarland<1K1.01×
09Rheinland-Pfalz<1K0.96×
10Nordrhein-Westfalen~4K0.91×
11Niedersachsen~2K0.91×
12Mecklenburg-Vorpommern<1K0.90×
13Thüringen<1K0.89×
14Sachsen-Anhalt<1K0.87×
15Sachsen<1K0.86×
16Brandenburg<1K0.85×
Fig. 06

Affinity by region

Affinity by region — Ppura, Germany
0.85×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ppura audience vs. the country average
#·InterestCategoryAffinity×
01Fried noodlesFood & Beverages130.72×
02Taraji P. HensonMovies & TV49.96×
03Gabrielle UnionMovies & TV43.05×
04Emma ThompsonMovies & TV24.49×
052 Broke GirlsMovies & TV19.10×
06Forrest GumpMovies & TV13.14×
07The Man in the High Castle (TV series)Movies & TV10.82×
08Non-alcoholic beverageFood & Beverages4.88×
09Western UnionBusiness & Career4.58×
10DoughFood & Beverages3.97×
11Margot RobbieMovies & TV3.20×
12Aral AGCars & Mobility2.61×
13EssoCars & Mobility2.41×
14PostbankBusiness & Career2.06×
15SparkasseBusiness & Career1.90×
16Organic foodFood & Beverages1.85×
17REWEShopping1.80×
18KauflandShopping1.73×
19NatureHome & Garden1.65×
20AldiShopping1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ppura audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ppura audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Quality AwarenessPREMIUM1.42×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ppura audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
ExtroversionTHRILL0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Ppura over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/ppura-10008208” · Methodology