Rascasse Audience Intelligence

Ppura Target Market in Germany

A data profile of the people who buy, follow and care about Ppura in Germany — modelled from more than twelve digital signal sources. Ppura has an estimated audience of 19,254 people in Germany.

#8365among Brand in Germany#3358in Food & Beverages

The average Ppura fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emma Thompson, Taraji P. Henson, Fried noodles, with strongest over-indexing on Emma Thompson (24.49× the country average).

Demographically, the Ppura audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ppura fan in Germany is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Emma Thompson.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Ppura profile in Germany.

Audience size
19K
in Germany
Gender
60.3%♀
39.7% male
Age
41.9
average years
Country rank
#74130
Brand in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ppura

60.3% are female, 39.7% are male, average age 41.9.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Ppura audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age41.9
Estimated audience size19,254
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Ppura audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

71.9%

of the worldwide Ppura audience comes from Germany.

Worldwide audience distribution share by country for Ppura
CountryShare
Germany71.9%
Switzerland5.6%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ppura audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ppura customers by region in Germany
#RegionReachAffinity×
01Hessen~2K1.59×
02Hamburg<1K1.39×
03Bayern~4K1.20×
04Schleswig-Holstein<1K1.16×
05Berlin<1K1.09×
06Baden-Württemberg~3K1.08×
07Bremen<1K1.08×
08Saarland<1K1.01×
09Rheinland-Pfalz<1K0.96×
10Nordrhein-Westfalen~4K0.91×
11Niedersachsen~2K0.91×
12Mecklenburg-Vorpommern<1K0.90×
13Thüringen<1K0.89×
14Sachsen-Anhalt<1K0.88×
15Sachsen<1K0.86×
16Brandenburg<1K0.85×
Fig. 06

Affinity by region

Affinity by region — Ppura, Germany
0.85×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ppura audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ppura audience
#·InterestCategoryAffinity×
01Fried noodlesFood & Beverages130.72×
02Taraji P. HensonMovies & TV49.96×
03Gabrielle UnionMovies & TV43.05×
04Emma ThompsonMovies & TV24.49×
052 Broke GirlsMovies & TV19.10×
06Forrest GumpMovies & TV13.14×
07The Man in the High Castle (TV series)Movies & TV10.82×
08Non-alcoholic beverageFood & Beverages4.88×
09Western UnionBusiness & Career4.58×
10DoughFood & Beverages3.97×
11Margot RobbieMovies & TV3.20×
12Aral AGCars & Mobility2.61×
13EssoCars & Mobility2.41×
14PostbankBusiness & Career2.06×
15SparkasseBusiness & Career1.90×
16Organic foodFood & Beverages1.85×
17REWEShopping1.80×
18KauflandShopping1.73×
19NatureHome & Garden1.65×
20AldiShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ppura audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ppura audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Quality AwarenessPREMIUM1.42×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ppura audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
ExtroversionTHRILL0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ppura's target market in Germany?

Ppura's target market in Germany covers an estimated 19,254 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ppura customers?

60.3% of the Ppura audience are female, 39.7% are male, with an average age of 41.9 years.

03

Which brands do Ppura fans like most?

Ppura fans show strongest brand affinity for Emma Thompson (24.49×), Taraji P. Henson (49.96×), and Fried noodles (130.72×) over the country average.

04

Where do Ppura fans live in Germany?

Ppura fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4K), Bayern (reach ~4K), and Baden-Württemberg (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Ppura fans also like?

Beyond Ppura itself, the audience over-indexes on Taraji P. Henson (49.96×), Fried noodles (130.72×), Gabrielle Union (43.05×), and Forrest Gump (13.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Ppura audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ppura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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