Rascasse Audience Intelligence

Swiss Life Hall Audience in Germany

A data profile of the people who buy, follow and care about Swiss Life Hall in Germany — modelled from more than twelve digital signal sources. Swiss Life Hall has an estimated audience of 411,841 people in Germany.

#3among Arena in Germany#1221among POI in Germany#1086in Sports

The average Swiss Life Hall fan in Germany is 37.9 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swiss Life Hall profile in Germany.

Audience size
412K
in Germany
Gender
42.2%♀
57.8% male
Age
37.9
average years
Country rank
#13688
POI in Germany
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swiss Life Hall fans

42.2% are female, 57.8% are male, average age 37.9.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Swiss Life Hall audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age37.9
Estimated audience size411,841
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Swiss Life Hall audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

98.4%

of the worldwide Swiss Life Hall audience comes from Germany.

Worldwide audience distribution share by country for Swiss Life Hall
CountryShare
Germany98.4%
Switzerland0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swiss Life Hall audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swiss Life Hall fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K11.90×
02Bremen~3K0.89×
03Hamburg~6K0.79×
04Saarland~3K0.77×
05Sachsen-Anhalt~5K0.52×
06Mecklenburg-Vorpommern~4K0.52×
07Thüringen~4K0.49×
08Rheinland-Pfalz~8K0.46×
09Schleswig-Holstein~6K0.46×
10Brandenburg~5K0.44×
11Sachsen~6K0.34×
12Nordrhein-Westfalen~20K0.30×
13Berlin~5K0.30×
14Hessen~8K0.28×
15Baden-Württemberg~10K0.27×
16Bayern~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Swiss Life Hall, Germany
0.22×1.00×11.90×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Swiss Life Hall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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