How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | YYerba mate | 61k | 1.4% | 28.9 | 41.7% | Beverage |
| 77 | IIrish coffee | 60k | 4.8% | 49.3 | 46.8% | Beverage |
| 78 | CCafé au lait | 53k | 3.4% | 36.6 | 70.7% | Beverage |
| 79 | GGrapefruit juice | 52k | 5.5% | 39.1 | 53.1% | Beverage |
| 80 | CChinese tea | 52k | 2.1% | 39.2 | 69.0% | Beverage |
| 81 | MMasala chai | 52k | 2.0% | 33.4 | 76.7% | Beverage |
| 82 | CCamel milk | 51k | 19.1% | 49.1 | 100.0% | Beverage |
| 83 | PPu-erh tea | 50k | 1.7% | 34.7 | 67.8% | Beverage |
| 84 | HHibiscus tea | 48k | 4.3% | 41.6 | 86.0% | Beverage |
| 85 | MMatcha green Tea | 47k | 6.7% | 29.6 | 77.4% | Beverage |
| 86 | MMate (beverage) | 43k | 1.3% | 39.1 | 42.3% | Beverage |
| 87 | BBitter lemon | 41k | 19.9% | 34.8 | 46.6% | Beverage |
| 88 | SSirop de Picon | 39k | 52.5% | 38.9 | 16.2% | Beverage |
| 89 | RRistretto | 38k | 4.5% | 47.5 | 64.1% | Beverage |
| 90 | CChrysanthemum tea | 36k | 3.5% | 45.9 | 56.3% | Beverage |
| 91 | CCarrot juice | 34k | 3.5% | 39.1 | 71.5% | Beverage |
| 92 | FFrappé coffee | 33k | 6.2% | 39.1 | 60.6% | Beverage |
| 93 | PPumpkin Spice Latte | 31k | 1.1% | 33.9 | 75.4% | Beverage |
| 94 | RRoasted barley tea | 31k | 26.1% | 45.7 | 100.0% | Beverage |
| 95 | SSugarcane juice | 31k | 5.0% | 43.7 | 17.9% | Beverage |
| 96 | BBandung (drink) | 31k | 2.9% | — | — | Beverage |
| 97 | TTaiwanese tea | 29k | 1.8% | 32.8 | 72.2% | Beverage |
| 98 | NNectar (drink) | 28k | 1.6% | 43.4 | 69.4% | Beverage |
| 99 | YYorkshire Tea | 26k | 2.1% | 31.4 | 51.8% | Beverage |
| 100 | CCuban espresso | 26k | 15.2% | 39.8 | 67.5% | Beverage |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular beverages compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each beverage by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beverage in Germany?
Water currently leads with an estimated audience of 9.6M people in Germany.