Popularity ranking · Germany

The 100 most popular Dog Breeds in Germany

This curated ranking covers the 100 largest dog breeds in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 173 dog breeds tracked in Germany, the 100 ranked here account for the largest measured audience reach. French Bulldog, Labrador Retriever and Dachshund lead the list with a combined estimated audience of 19M people. Across all 100 entries the average audience size is 975k, and the largest, French Bulldog, reaches around 6.5M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each dog breed, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Irish Wolfhound 80k 38.6 63.5% Dog breed
52 American Cocker Spaniel 74k 45.2 75.7% Dog breed
53 Shar Pei 71k 45.1 62.7% Dog breed
54 Dogue de Bordeaux 71k 48.9 81.1% Dog breed
55 Deutsche Bracke 67k — — Dog breed
56 Flat-Coated Retriever 66k 45.1 66.9% Dog breed
57 English Setter 64k 48.7 72.7% Dog breed
58 Fox Terrier 64k 45.6 61.0% Dog breed
59 Whippet 64k 43.3 66.0% Dog breed
60 Leonberger 64k 47.8 72.3% Dog breed
61 Irish Setter 63k 50.1 72.3% Dog breed
62 Portuguese Podengo 62k 44.1 100.0% Dog breed
63 Neapolitan Mastiff 62k 52.9 80.1% Dog breed
64 Bullmastiff 61k 46.8 61.5% Dog breed
65 Parson Russell Terrier 60k 44.4 66.0% Dog breed
66 Bully Dog 58k 33.0 65.1% Dog breed
67 Afghan Hound 57k 43.7 70.7% Dog breed
68 Border Terrier 57k 43.5 62.9% Dog breed
69 Kangal dog 55k 45.2 0.0% Dog breed
70 Giant Schnauzer 54k 35.0 65.6% Dog breed
71 German Pinscher 54k 44.6 71.0% Dog breed
72 Airedale Terrier 52k 45.8 61.4% Dog breed
73 Belgian Shepherd 51k 41.0 83.7% Dog breed
74 Italian Greyhound 51k 42.3 73.0% Dog breed
75 Tibetan Terrier 49k 50.8 81.8% Dog breed

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular dog breeds compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest dog breed in Germany?

French Bulldog currently leads with an estimated audience of 6.5M people in Germany.

Same category in other countries

Other top lists in Germany