Rascasse Audience Intelligence

Velvet Audience in Germany

A data profile of the people who buy, follow and care about Velvet in Germany — modelled from more than twelve digital signal sources. Velvet has an estimated audience of 1,186,345 people in Germany.

#77among Concert venue in Germany#412among POI in Germany#544in Music & Radio

The average Velvet fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Velvet profile in Germany.

Audience size
1.2M
in Germany
Gender
47.2%♀
52.8% male
Age
36.8
average years
Country rank
#5574
POI in Germany
Fig. 01

Search interest · 12-month trend

+95%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Velvet fans

47.2% are female, 52.8% are male, average age 36.8.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Velvet audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age36.8
Estimated audience size1,186,345
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Velvet audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Velvet audience comes from Germany.

Worldwide audience distribution share by country for Velvet
CountryShare
Germany23.8%
United States20.5%
Spain7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Velvet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Velvet fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.91×
02Nordrhein-Westfalen~300K1.63×
03Hessen~90K1.31×
04Sachsen~50K1.13×
05Sachsen-Anhalt~30K1.04×
06Brandenburg~30K1.01×
07Thüringen~20K1.00×
08Mecklenburg-Vorpommern~20K1.00×
09Bayern~100K0.85×
10Rheinland-Pfalz~40K0.85×
11Saarland~10K0.84×
12Hamburg~20K0.80×
13Baden-Württemberg~100K0.79×
14Niedersachsen~70K0.79×
15Schleswig-Holstein~30K0.76×
16Bremen~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Velvet, Germany
0.70×1.00×1.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See Velvet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Velvet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →