A data profile of the people who buy, follow and care about Works in Germany — modelled from more than twelve digital signal sources. Works has an estimated audience of 378,424 people in Germany.
Works has an estimated audience of 378,424 people in Germany. 48.3% are female, 51.7% are male, average age 36.8.
The key figures that characterise the Works profile in Germany.
48.3% are female, 51.7% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 36.8 |
| Estimated audience size | 378,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Works audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 12.0% |
| Japan | 7.8% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Works. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.