A data profile of the people who buy, follow and care about Zander in Germany — modelled from more than twelve digital signal sources. Zander has an estimated audience of 519,691 people in Germany.
Zander has an estimated audience of 519,691 people in Germany. 49.3% are female, 50.7% are male, average age 27.5.
The key figures that characterise the Zander profile in Germany.
49.3% are female, 50.7% are male, average age 27.5.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 27.5 |
| Estimated audience size | 519,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Zander audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 42.1% |
| United States | 27.6% |
| Austria | 5.9% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Zander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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